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subject:"Consumer behaviour"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Theorie"
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Consumer behaviour
Theorie
Brand management
63
Markenführung
63
Konsumentenverhalten
51
Brand image
30
Markenimage
30
Beziehungsmarketing
19
Brand
19
Markenartikel
19
Relationship marketing
19
Luxury goods
11
Luxusgüter
11
Emotion
9
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Designation of origin
7
Fashion
7
Herkunftsbezeichnung
7
Marketing management
7
Marketingmanagement
7
Mode
7
Advertising effects
6
Customer integration
6
Customer satisfaction
6
Kundenintegration
6
Kundenzufriedenheit
6
Werbewirkung
6
brand
5
Brand loyalty
4
Customer value
4
Dienstleistungsqualität
4
International marketing
4
Internationales Marketing
4
Kundenwert
4
Markentreue
4
Personality psychology
4
Persönlichkeitspsychologie
4
Service quality
4
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49
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2
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51
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51
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English
51
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Ko, Eunju
4
Aiello, Gaetano
3
Kim, Kyung Hoon
3
Vescovi, Tiziano
3
Checchinato, Francesca
2
Disegna, Marta
2
Ghaffar, Abdul
2
Islam, Tahir
2
Kincl, Tomas
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Alikhani, Ali
1
Anbuudayasankar S. P.
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Arora, Nilesh
1
Bae, Joonheui
1
Baeck, Sunmee
1
Barber, Matthew
1
Belk, Russell W.
1
Bolton, Ruth N.
1
Boyle, Peter J.
1
Chae, Heeju
1
Chaifetz, Marshal
1
Chalip, Laurence Hilmond
1
Chieng, Fayrene Yew Leh
1
Choi, Sunmee
1
Chung, Christina
1
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1
Collins, Nathalie
1
Correia, Antónia
1
Donvito, Raffaele
1
Duong, Van Chien
1
Elsamadicy, Ahmed Mousa
1
Evans, Joel R.
1
Gaber, Hazem Rasheed
1
Girauc, Georges
1
Goi, Chai Lee
1
Gulzar, Rafia
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
395
The journal of product & brand management
287
The journal of brand management : an international journal
269
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
SpringerLink / Bücher
76
International journal of hospitality management
74
Journal of marketing communications
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Marketing intelligence & planning
60
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
Journal of the Academy of Marketing Science
49
International marketing review
48
Journal of promotion management : JPM
48
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of marketing research : JMR
34
Journal of retailing
34
Qualitative market research : an international journal
33
European journal of marketing
32
International journal of contemporary hospitality management
32
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ECONIS (ZBW)
51
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Islam, Tahir
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
4
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
5
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
6
How do customers respond to external store environment? : analyzing the new luxury segment
Raggiotto, Francesco
;
Mason, Michela C.
;
Moretti, Andrea
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10014319610
Saved in:
7
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
8
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
9
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
10
An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Son, Sang-Chul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 154-166
Persistent link: https://www.econbiz.de/10013541974
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