//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Markenartikel"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Markenartikel
Social web
Konsumentenverhalten
571
Brand management
93
Markenführung
93
Brand image
91
Markenimage
91
Beziehungsmarketing
78
Relationship marketing
78
Advertising effects
61
Werbewirkung
61
Brand
56
Internet marketing
43
Online-Marketing
43
Viral marketing
39
Virales Marketing
39
Social Web
38
Advertising
36
Werbung
36
Preismanagement
35
Pricing strategy
35
Theorie
35
Theory
35
Marketing management
34
Marketingmanagement
34
Emotion
32
Experiment
31
USA
31
United States
31
Einzelhandel
30
Retail trade
30
Online retailing
29
Online-Handel
29
Customer satisfaction
27
Kundenzufriedenheit
27
Sales promotion
25
Verkaufsförderung
25
Market research
20
Marktforschung
20
more ...
less ...
Online availability
All
Undetermined
270
Free
26
Type of publication
All
Article
570
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
566
Aufsatz in Zeitschrift
566
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
571
Author
All
Grewal, Dhruv
7
Haws, Kelly L.
7
Palmatier, Robert W.
7
Walker Reczek, Rebecca
7
Barone, Michael J.
6
Kumar, V.
6
White, Katherine
6
Herrmann, Andreas
5
MacInnis, Deborah J.
5
Verhoef, Peter C.
5
Aspara, Jaakko
4
Batra, Rajeev
4
Biswas, Abhijit
4
Botti, Simona
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Ittersum, Koert van
4
Janiszewski, Chris A.
4
Kim, Jungkeun
4
Melnyk, Valentyna
4
Puntoni, Stefano
4
Schreier, Martin
4
Tam, Leona
4
Völckner, Franziska
4
Winterich, Karen Page
4
Ailawadi, Kusum L.
3
Bagozzi, Richard P.
3
Bell, David R.
3
Bijmolt, Tammo H. A.
3
Biswas, Dipayan
3
Blanchard, Simon J.
3
Chandukala, Sandeep R.
3
Chen, Haipeng
3
Chernev, Alexander
3
Drolet, Aimee
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Eisend, Martin
3
more ...
less ...
Published in...
All
Journal of marketing
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
500
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
285
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
more ...
less ...
Source
All
ECONIS (ZBW)
571
Showing
1
-
10
of
571
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
3
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
4
Meaning of manual labor impedes consumer adoption of autonomous products
Bellis, Emanuel de
;
Johar, Gita Venkataramani
;
Poletti, …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 949-965
Persistent link: https://www.econbiz.de/10014432751
Saved in:
5
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
6
Caffeine's effects on consumer spending
Biswas, Dipayan
;
Hartmann, Patrick
;
Eisend, Martin
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014245073
Saved in:
7
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
8
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
9
How political identity shapes customer satisfaction
Fernandes, Daniel
;
Ordabayeva, Nailya
;
Han, Kyuhong
; …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 116-134
Persistent link: https://www.econbiz.de/10013438834
Saved in:
10
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->