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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~person:"Hamilton, Rebecca W."
~source:"econis"
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Consumer behaviour
Konsumentenverhalten
3
Preismanagement
2
Pricing strategy
2
Präferenztheorie
2
Theory of preferences
2
East Asia
1
Internet marketing
1
Meta-Analyse
1
Meta-analysis
1
Online-Marketing
1
Ostasien
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
affiliation
1
consumer preferences
1
conversational norms
1
meta-analysis
1
online discussion forums
1
partitioned pricing
1
price presentation
1
social influence
1
surcharge
1
word of mouth
1
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English
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Hamilton, Rebecca W.
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Cutright, Keisha M.
3
Etkin, Jordan
3
Evangelidis, Ioannis
3
Hagtvedt, Henrik
3
Haws, Kelly L.
3
Hsee, Christopher K.
3
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Journal of marketing research : JMR
Journal of the Academy of Marketing Science
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
MIT sloan management review
2
ESMT working paper
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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When does partitioned pricing lead to more favorable consumer preferences? : meta-analytic evidence
Abraham, Ajay T.
;
Hamilton, Rebecca W.
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 686-703
Persistent link: https://www.econbiz.de/10011957976
Saved in:
2
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.
;
Schlosser, Ann
;
Chen, Yu-Jen
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
Saved in:
3
When 2+2 is not the same as 1+3 : variations in price sensivity across components of partitioned prices
Hamilton, Rebecca W.
;
Srivastava, Joydeep
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 450-461
Persistent link: https://www.econbiz.de/10003756212
Saved in:
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