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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Advertising effects"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Advertising effects
Brand management
55
Markenführung
55
Konsumentenverhalten
30
Brand image
21
Markenimage
21
Brand
11
Markenartikel
11
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8
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Marketing theory
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Wahrnehmung
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brand equity
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Aribarg, Anocha
2
Arora, Neeraj
2
Batra, Rajeev
2
Feinberg, Fred M.
2
Kumar, V.
2
Wedel, Michel
2
Amaldoss, Wilfred
1
Avery, Jill
1
Aydinoğlu, Nilüfer Z.
1
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1
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1
Baumgartner, Hans
1
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1
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1
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1
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1
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1
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1
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1
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1
Cian, Luca
1
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1
Dagogo-Jack, Sokiente W.
1
Donthu, Naveen
1
Draganska, Michaela
1
Elder, Ryan S.
1
Emrich, Oliver
1
Fitzsimons, Gavan J.
1
Forehand, Mark R.
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1
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1
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Journal of marketing research : JMR
Journal of business research : JBR
401
The journal of product & brand management
288
The journal of brand management : an international journal
267
Journal of retailing and consumer services
253
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
77
International journal of hospitality management
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
SpringerLink / Bücher
61
Marketing intelligence & planning
60
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
57
International journal of advertising : the review of marketing communications
55
International journal of internet marketing and advertising : IJIMA
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Journal of promotion management : JPM
53
Marketing letters : a journal of research in marketing
53
Journal of marketing management : MM
51
Journal of strategic marketing
50
International marketing review
49
Journal of the Academy of Marketing Science
49
Journal of global marketing
47
International journal of consumer studies
46
The journal of consumer marketing
45
Journal of fashion marketing and management
44
The IUP journal of brand management : IJBRM
43
Cogent business & management
42
Journal of marketing
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
International journal of advertising : the quarterly review of marketing communications
37
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
European journal of marketing
32
International journal of contemporary hospitality management
32
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ECONIS (ZBW)
34
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1
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
2
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
3
Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoğlu, Nilüfer Z.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
Saved in:
4
Does "liking" lead to loving? : the impact of joining a brand’s social network on marketing outcomes
John, Leslie K.
;
Emrich, Oliver
;
Gupta, Sunil
;
Norton, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 144-155
Persistent link: https://www.econbiz.de/10011653503
Saved in:
5
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
6
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
7
The effect of fitness branding on restrained eaters' food consumption and postconsumption physical activity
Koenigstorfer, Joerg
;
Baumgartner, Hans
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 124-138
Persistent link: https://www.econbiz.de/10011450429
Saved in:
8
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
9
Multitier store brands and channel profits
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
Saved in:
10
Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Strien, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 546-558
Persistent link: https://www.econbiz.de/10011337501
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