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subject:"Consumer behaviour"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~subject:"Theorie"
~type:"article"
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Consumer behaviour
Einzelhandel
Theorie
Konsumentenverhalten
284
Beziehungsmarketing
82
Relationship marketing
82
Brand management
54
Markenführung
54
Brand image
42
Markenimage
42
Brand
31
Markenartikel
30
Customer satisfaction
26
Kundenzufriedenheit
26
Social Web
25
Social web
25
Online retailing
24
Online-Handel
24
Retail trade
23
USA
23
United States
23
Marketing management
22
Marketingmanagement
22
Dienstleistungsqualität
21
Service quality
21
Internet marketing
20
Online-Marketing
20
Viral marketing
19
Virales Marketing
19
Preismanagement
15
Pricing strategy
15
Advertising effects
14
E-commerce
14
Electronic Commerce
14
Emotion
14
Werbewirkung
14
Theory
13
Market research
11
Marktforschung
11
Meta-Analyse
11
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160
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30
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Article in journal
284
Aufsatz in Zeitschrift
284
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English
284
Author
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Grewal, Dhruv
9
Kumar, V.
7
Bagozzi, Richard P.
5
Hoyer, Wayne D.
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Ruyter, Ko de
4
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dekimpe, Marnik G.
3
Dellaert, Benedict G. C.
3
Hamilton, Rebecca W.
3
Monroe, Kent B.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Schlager, Tobias
3
Sotgiu, Francesca
3
Venkatesan, Rajkumar
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Backhaus, Klaus
2
Baker, Julie
2
Beverland, Michael B.
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Bleier, Alexander
2
Chandon, Pierre
2
Chen, Zoey
2
Chu, Xing-Yu
2
Cui, Anna Shaojie
2
DeCarlo, Thomas E.
2
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Journal of the Academy of Marketing Science
Journal of business research : JBR
1,970
Journal of retailing and consumer services
1,927
International journal of consumer studies
752
International journal of hospitality management
723
Psychology & marketing
649
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
390
The journal of product & brand management
388
European Journal of Marketing
365
Journal of Consumer Marketing
364
The journal of brand management : an international journal
350
European journal of marketing : EJM
348
Journal of marketing research : JMR
342
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Management science : journal of the Institute for Operations Research and the Management Sciences
332
Journal of travel and tourism marketing
320
Journal of international consumer marketing
319
Journal of retailing
316
Journal of marketing management : MM
301
Tourism management : research, policies, practice
301
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
300
Journal of marketing communications
299
Cogent business & management
297
Journal of marketing
292
Marketing letters : a journal of research in marketing
291
The international review of retail, distribution and consumer research
291
International journal of retail & distribution management
288
The journal of consumer marketing
282
Journal of fashion marketing and management
281
Journal of consumer behaviour : an international research review
273
Marketing intelligence & planning
273
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
International Journal of Retail & Distribution Management
258
The journal of services marketing
257
Young consumers : insight and ideas for responsible marketers
254
Journal of economic psychology : research in economic psychology and behavioral economics
252
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ECONIS (ZBW)
284
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284
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1
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
2
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
3
Feeling the values : how pride and awe differentially enhance consumers' sustainable behavioral intentions
Yan, Li
;
Keh, Hean Tat
;
Murray, Kyle B.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10015047079
Saved in:
4
Crossing incentive alignment and adaptive designs in choice-based conjoint : A fruitful endeavor
Sablotny-Wackershauser, Verena
;
Lichters, Marcel
;
Guhl, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 610-633
Persistent link: https://www.econbiz.de/10015047909
Saved in:
5
Product recall effectiveness and consumers' participation in corrective actions
Raithel, Sascha
;
Hock, Stefan J.
;
Mafael, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 716-735
Persistent link: https://www.econbiz.de/10015047932
Saved in:
6
Brand transgressions : how, when, and why home country bias backfires
Davvetas, Vasileios
;
Ulqinaku, Aulona
;
Katsikeas, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 976-997
Persistent link: https://www.econbiz.de/10015048074
Saved in:
7
How product complexity affects consumer adoption of new products : the role of feature heterogeneity and interrelatedness
Fürst, Andreas
;
Pečornik, Nina
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047772
Saved in:
8
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
9
Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10015047761
Saved in:
10
The effect of disease anthropomorphism on compliance with health recommendations
Wang, Lili
;
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 266-285
Persistent link: https://www.econbiz.de/10014251155
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