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subject:"Consumer behaviour"
~isPartOf:"Services marketing quarterly"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Consumer behaviour
Football
56
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Sportmarketing
33
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Services marketing quarterly
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sport management : the official journal of the North American Society of Sport Management
39
European Sport management quarterly : ESMQ
27
International journal of sports marketing & sponsorship
25
International journal of sport management and marketing : IJSMM
24
Sport management review
24
Journal of sports economics
22
Applied economics letters
9
International journal of sport finance
8
Sport, Business and Management : an international journal ; SBM
8
Applied economics
6
Journal of business research : JBR
5
Journal of strategic marketing
5
European journal of marketing : EJM
4
The journal of brand management : an international journal
4
Journal of behavioral and experimental economics
3
Journal of risk and financial management : JRFM
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SpringerLink / Bücher
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Applied Marketing Science / Angewandte Marketingforschung
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Cogent business & management
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Contemporary research in sports economics : proceedings of the 5th ESEA Conference
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Discussion paper / Tinbergen Institute
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Journal for global business advancement : JGBA
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Journal of customer behaviour
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
2
Technological forecasting & social change : an international journal
2
The journal of consumer marketing
2
Working paper series
2
Asia Pacific journal of marketing and logistics
1
Behavioural sports economics : a research companion
1
Berichte aus der Sportökonomie
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Contemporary economic policy : a journal of Western Economic Association International
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1
Exploring antecedents and outcomes of customer engagement among elite football fans
Winell, Erik
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 167-187
Persistent link: https://www.econbiz.de/10014320367
Saved in:
2
Perceived soccer literacy : a construct linking soccer video games play to soccer engagement
Kim, Jeeyoon
;
Jang, Bong Gee
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 66-80
Persistent link: https://www.econbiz.de/10014519145
Saved in:
3
How changes in team performance impact team identity
Mansfield, Aaron C.
;
Delia, Elizabeth B.
;
Reifurth, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10014475748
Saved in:
4
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
5
Which fantasy sports players will bet on sports? : a trait-based predictive model of fantasy sport players engaging in sports betting
Houghton, David M.
;
Nowlin, Edward L.
;
Walker, Doug
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10014315762
Saved in:
6
Predicting ticket holder no-shows : examining differences between reported and actual attendance at college football games
Popp, Nels
;
Simmons, Jason M.
;
Shapiro, Stephen L.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10014292886
Saved in:
7
Cut from the same cloth : an examination of attachment to college football coaches
Mudrick, Michael
;
Fink, Janet
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10013198836
Saved in:
8
Toward a better understanding of fantasy football and dehumanization of athletes : is fantasy sport gambling to blame?
Larkin, Benjamin
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 292-304
Persistent link: https://www.econbiz.de/10013532044
Saved in:
9
A study of satellite fans' existing team Identification and attitudes toward a new, local franchise : a case study of UK-Based National Football fans
Monaghan, Daniel
;
League, Daniel Read
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10013532052
Saved in:
10
Applying the customer-centric model to the investigation of brand communities of professional sports teams
Toder Alon, Anat
;
Schuv-Ami, Avichai
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 220-234
Persistent link: https://www.econbiz.de/10012667339
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