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subject:"Consumer behaviour"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Innovation diffusion"
~subject:"Markentreue"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Innovation diffusion
Markentreue
Konsumentenverhalten
653
Brand management
300
Markenführung
300
Brand image
256
Markenimage
256
Brand
180
Markenartikel
178
Beziehungsmarketing
129
Relationship marketing
129
Social Web
117
Social web
117
Internet marketing
71
Online-Marketing
71
Emotion
42
Advertising effects
39
Werbewirkung
39
Innovation adoption
38
Online retailing
38
Online-Handel
38
Social media
38
Innovationsakzeptanz
36
Luxury goods
36
Luxusgüter
36
Viral marketing
35
Virales Marketing
35
Consumer behavior
34
Brand loyalty
33
Confidence
33
Customer satisfaction
32
Kundenzufriedenheit
32
Vertrauen
32
Preismanagement
31
Pricing strategy
31
Innovation
30
Marketing management
28
Innovationsdiffusion
27
Marketingmanagement
27
Einzelhandel
25
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11
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Article
650
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5
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654
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654
Collection of articles of several authors
4
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4
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655
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Guzman, Francisco
9
Shin, Jungwoo
7
Barnes, Stuart J.
5
Lee, Daeho
5
Dwivedi, Yogesh Kumar
4
Fetscherin, Marc
4
Hajli, Nick
4
Huang, Youlin
4
Lin, Chieh-Peng
4
Ooi, Keng-Boon
4
Qian, Lixian
4
Tan, Garry Wei-Han
4
Veloutsou, Cleopatra
4
Yuen, Kum Fai
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Chen, Shih-Chih
3
Coker, Kesha K.
3
Frank, Björn
3
Hegner, Sabrina
3
Jun, Duk Bin
3
Kang, Jiyun
3
Maxwell, Sarah
3
Mou, Jian
3
Park, Yuri
3
Paswan, Audhesh K.
3
Paul, Justin
3
Rindell, Anne
3
Stoel, Leslie
3
Teck Ming Tan
3
Turunen, Linda Lisa Maria
3
Vrontis, Demetris
3
Wallace, Elaine
3
Wang, Xueqin
3
Xiong, Jie
3
Abratt, Russell
2
Akram, Muhammad Shakaib
2
AlKheder, Sharaf
2
Alon, Ilan
2
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Technological forecasting & social change : an international journal
The journal of product & brand management
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
284
SpringerLink / Bücher
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
655
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655
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
7
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
8
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
9
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
10
Is it better to communicate product information abstractly or concretely? : the role of consumer product expertise and shopping-stage mindset
Trzebinski, Wojciech
;
Gaczek, Piotr
;
Marciniak, Beata
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 273-285
Persistent link: https://www.econbiz.de/10013552956
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