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subject:"Consumer behaviour"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Markenimage"
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Consumer behaviour
Markenimage
Konsumentenverhalten
676
Brand management
329
Markenführung
329
Brand image
301
Brand
207
Markenartikel
205
Beziehungsmarketing
125
Relationship marketing
125
Social Web
71
Social web
71
Advertising effects
60
Werbewirkung
60
Internet marketing
59
Online-Marketing
59
USA
55
United States
54
Emotion
47
Marketing management
44
Luxury goods
43
Luxusgüter
43
Marketingmanagement
43
Preismanagement
37
Pricing strategy
37
Brand loyalty
36
Personality psychology
36
Persönlichkeitspsychologie
36
Viral marketing
35
Virales Marketing
35
China
32
Einzelhandel
30
Retail trade
30
Advertising
29
Designation of origin
29
Herkunftsbezeichnung
29
Markentreue
28
Social media
28
Werbung
28
Online retailing
27
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329
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669
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7
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675
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675
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6
Sammelwerk
6
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2
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2
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2
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2
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Language
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English
676
Author
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Guzman, Francisco
12
Fetscherin, Marc
5
Lysonski, Steven
5
Paswan, Audhesh K.
5
Veloutsou, Cleopatra
5
Ahmed, Zafar U.
4
Balasubramanian, Siva Kumar
4
Beneke, Justin
4
Chan, Kara
4
Durvasula, Srinivas
4
Herstein, Ram
4
Al-Kwifi, Sam O.
3
Bhaduri, Gargi
3
Buil, Isabel
3
Chrysochou, Polymeros
3
Coker, Kesha K.
3
Cui, Geng
3
De Chernatony, Leslie
3
Eastman, Jacqueline Kilsheimer
3
Gendel-Guterman, Hanna
3
Hegner, Sabrina
3
Hollebeek, Linda D.
3
Kaltcheva, Velitchka D.
3
Kang, Jiyun
3
Khan, Huda
3
Krystallis, Athanasios
3
Lee, Richard
3
Levy, Shalom
3
Lockshin, Larry
3
Maxwell, Sarah
3
Milne, George R.
3
Pillai, Deepa
3
Poon, Patrick
3
Rindell, Anne
3
Shoham, Aviv
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Wang, Cheng Lu
3
Wiedmann, Klaus-Peter
3
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Published in...
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The journal of consumer marketing
The journal of product & brand management
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
Journal of the Academy of Marketing Science
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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Source
All
ECONIS (ZBW)
676
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1
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676
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
7
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
8
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
9
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
10
Is it better to communicate product information abstractly or concretely? : the role of consumer product expertise and shopping-stage mindset
Trzebinski, Wojciech
;
Gaczek, Piotr
;
Marciniak, Beata
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 273-285
Persistent link: https://www.econbiz.de/10013552956
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