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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~person:"Ahmed, Zafar U."
~person:"Herstein, Ram"
~subject:"Consumer behavior"
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Consumer behaviour
Consumer behavior
Konsumentenverhalten
5
Brand management
3
Markenführung
3
Brand switching
2
Designation of origin
2
Herkunftsbezeichnung
2
B-to-B-Marketing
1
Brand
1
Brand image
1
Business-to-business marketing
1
Consumer acceptance of technology
1
Consumer attitudes
1
Consumer goods marketing
1
Emotion
1
Fashion
1
Gender
1
Geschlecht
1
Haarkosmetik
1
Hair care product
1
Handelsmarke
1
Hedonic price index
1
Hedonischer Preisindex
1
High technology
1
Hochtechnologie
1
Innovation adoption
1
Innovationsakzeptanz
1
Internal capabilities
1
Konsumgütermarketing
1
Lebanon
1
Libanon
1
Markenartikel
1
Markenimage
1
Medical imaging industry
1
Mobile phone
1
Mobiltelefon
1
Mode
1
National brand
1
Perceived ease of use
1
Perceived usefulness
1
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Article
5
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5
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5
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English
5
Author
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Ahmed, Zafar U.
Herstein, Ram
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
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Published in...
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The journal of product & brand management
EuroMed journal of business
4
Journal of transnational management : the official journal of the International Management Development Association
4
The journal of consumer marketing
3
Services marketing quarterly
2
Asia Pacific journal of marketing and logistics
1
Cross cultural management : an international journal
1
European journal of marketing : EJM
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Asia Business Studies
1
Journal of business research : JBR
1
Journal of management history : JMH
1
Journal of promotion management : JPM
1
Journal of technology management in China
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
The journal of services marketing
1
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ECONIS (ZBW)
5
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5
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1
Building a comprehensive model to investigate factors behind switching intention of high-technology products
Msaed, Cristelle
;
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011700703
Saved in:
2
Brand switching of high-technology capital products : how product features dictate the switching decision
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
;
Yammout, Dina
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 322-332
Persistent link: https://www.econbiz.de/10010422962
Saved in:
3
Private and national brand consumers' images of fashion stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
4
Gender differences in brand commitment, impulse buying, and hedonic consumption
Tifferet, Sigal
;
Herstein, Ram
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 176-182
Persistent link: https://www.econbiz.de/10009569982
Saved in:
5
Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Zbib, Imad J.
;
Wooldridge, Barbara R.
;
Ahmed, Zafar U.
; …
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 261-275
Persistent link: https://www.econbiz.de/10008658573
Saved in:
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