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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~person:"Badrinarayanan, Vishag"
~person:"Fetscherin, Marc"
~subject:"Consumer behavior"
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Consumer behaviour
Consumer behavior
Brand management
6
Konsumentenverhalten
6
Markenführung
6
Brand
5
Brand image
5
Markenartikel
5
Markenimage
5
Beziehungsmarketing
4
Relationship marketing
4
Brand relationships
2
Aftermarket offerings
1
Brand avoidance
1
Brand evangelism
1
Brand hate
1
Brand identification
1
Brand love
1
Brand naming
1
Brand prominence
1
Brand retaliation
1
Brand trust
1
Branding
1
China
1
Chinese brands
1
Confidence
1
Consumer-brand relationships
1
Crowdfunding
1
Graphic design elements
1
India
1
Indien
1
Narrative language style
1
Product category
1
Signaling theory
1
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1
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6
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Badrinarayanan, Vishag
Fetscherin, Marc
Guzman, Francisco
9
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
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3
Abratt, Russell
2
Azar, Salim L.
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
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Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Gendel-Guterman, Hanna
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Herstein, Ram
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Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
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The journal of product & brand management
Journal of business research : JBR
5
The journal of brand management : an international journal
3
Journal of retailing and consumer services
2
Consumer-brand relationships : theory and practice
1
Dissertation.de
1
European journal of marketing
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of electronic commerce research : JECR
1
Journal of international consumer marketing
1
Journal of the Academy of Marketing Science
1
Multinational business review
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The journal of consumer marketing
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ECONIS (ZBW)
6
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1
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
2
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
3
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
4
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
5
The effect of product category on consumer brand relationships
Fetscherin, Marc
;
Boulanger, Michèle
;
Gonçalves Filho, Cid
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
Saved in:
6
The influence of brand trust and brand identification on brand evangelism
Becerra, Enrique P.
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 371-383
Persistent link: https://www.econbiz.de/10010224840
Saved in:
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