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subject:"Consumer behaviour"
~person:"Belk, Russell W."
~person:"Huber, Frank"
~subject:"Brand"
~subject:"Market research"
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Consumer behaviour
Brand
Market research
Konsumentenverhalten
190
Germany
46
Deutschland
45
Theorie
36
Theory
36
Verbraucherverhalten
29
Beziehungsmarketing
22
Markenimage
21
Relationship marketing
21
Estimation
19
Schätzung
19
Brand image
17
Brand management
17
Markenführung
17
Personality psychology
14
Persönlichkeitspsychologie
14
Advertising effects
13
Markenartikel
13
Marktforschung
13
Werbewirkung
13
Welt
12
World
12
Consumption theory
11
Konsumtheorie
11
Cultural identity
10
Kulturelle Identität
10
Marketing
10
Russell W. Belk
10
Social Web
10
Social web
10
Emotion
9
Advertising
8
Automotive market
8
Customer satisfaction
8
Kfz-Markt
8
Kundenzufriedenheit
8
Markenpolitik
8
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Online availability
All
Undetermined
50
Free
9
Type of publication
All
Article
102
Book / Working Paper
91
Type of publication (narrower categories)
All
Article in journal
79
Aufsatz in Zeitschrift
79
Graue Literatur
30
Non-commercial literature
30
Aufsatz im Buch
22
Book section
22
Collection of articles of several authors
21
Sammelwerk
21
Arbeitspapier
13
Working Paper
13
Collection of articles written by one author
11
Sammlung
11
Aufsatzsammlung
5
Case study
3
Fallstudie
3
Konferenzschrift
3
Lehrbuch
2
Reprint
2
Textbook
2
conceptual-paper
2
Company information
1
Firmeninformation
1
Hochschulschrift
1
Thesis
1
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Language
All
English
126
German
66
French
1
Author
All
Belk, Russell W.
Huber, Frank
Han, Heesup
119
Mattila, Anna S.
105
Phau, Ian
100
Grunert, Klaus G.
95
Lusk, Jayson L.
84
Herrmann, Andreas
80
Gierl, Heribert
79
Bauer, Hans H.
78
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
70
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
64
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
61
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Ko, Eunju
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Diamantopoulos, Adamantios
51
Hollebeek, Linda D.
51
Rajagopal
51
Rock, Bram de
51
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Institution
All
Center of Market Oriented Product and Production Management
6
Josef Eul Verlag GmbH
3
American Marketing Association
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Johannes Gutenberg-Universität Mainz
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Taylor and Francis
1
William Davidson Institute <Ann Arbor, Mich.>
1
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Published in...
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Research in consumer behavior
17
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Legends in consumer behavior
11
Reihe: Marketing : MAR
10
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing management : MM
5
Emerald insight
4
Gabler Edition Wissenschaft
4
Marketing theory
4
Psychology & marketing
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Journal of business research : JBR
3
Journal of consumer behaviour : an international research review
3
Marketing : ZFP ; journal of research and management
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
SpringerLink / Bücher
3
The Routledge companion to identity and consumption
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Review of marketing research
2
Routledge companions in business, management and accounting
2
Routledge frontiers in the development of international business, management and marketing
2
Springer eBook Collection / Business and Economics
2
AMA educators' proceedings
1
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Contemporary consumer culture theory
1
Cross-cultural and critical perspectives on brands
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European Journal of Marketing
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
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Source
All
ECONIS (ZBW)
191
Other ZBW resources
2
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1
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193
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Post-colonial consumer respect and the framing of neocolonial consumption in advertising
Varman, Rohit
;
Belk, Russell W.
;
Sreekumar, Hari
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
2
,
pp. 362-382
Persistent link: https://www.econbiz.de/10014634469
Saved in:
3
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
4
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
5
You paid what!? : understanding price-related word-of-mouth and price perception among opinion leaders and innovators
Schneider, Sebastian
;
Huber, Frank
- In:
Journal of revenue and pricing management
21
(
2022
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10013163740
Saved in:
6
Ritual revision during a crisis : the case of Indian religious rituals during the COVID-19 pandemic
Kapoor, Vikram
;
Belk, Russell W.
;
Goulding, Christina
- In:
Journal of public policy & marketing
41
(
2022
)
3
,
pp. 277-297
Persistent link: https://www.econbiz.de/10013256507
Saved in:
7
Towards an ontology of consumers as distributed networks (or the end of "consumer research" as we know it?) : retrospective insights from the praxeomorphism of Russell Belk's "exte...
Thompson, Craig J.
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
7/8
,
pp. 555-568
Persistent link: https://www.econbiz.de/10014549821
Saved in:
8
Apples, oranges, and self
Belk, Russell W.
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
7/8
,
pp. 569-578
Persistent link: https://www.econbiz.de/10014549839
Saved in:
9
Normative violence in domestic service : a study of exploitation, status, and grievability
Varman, Rohit
;
Skålén, Per
;
Belk, Russell W.
; …
- In:
Journal of business ethics : JBE
171
(
2021
)
4
,
pp. 645-665
Persistent link: https://www.econbiz.de/10012588860
Saved in:
10
Consumption to compensate for the feeling of "loss of ownership of self" women’s journeys through the liminal transitions of marriage
Ranjitha G. P.
;
Unnithan, Anandakuttan B.
;
Belk, Russell W.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 350-372
Persistent link: https://www.econbiz.de/10014248875
Saved in:
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