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subject:"Consumer behaviour"
~person:"Belk, Russell W."
~person:"Huber, Frank"
~subject:"Social web"
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Consumer behaviour
Social web
Konsumentenverhalten
186
Deutschland
45
Germany
45
Theorie
36
Theory
36
Verbraucherverhalten
29
Beziehungsmarketing
22
Markenimage
21
Relationship marketing
21
Estimation
19
Schätzung
19
Brand image
17
Brand management
17
Markenführung
17
Brand
13
Markenartikel
13
Market research
13
Marktforschung
13
Advertising effects
12
Personality psychology
12
Persönlichkeitspsychologie
12
Welt
12
Werbewirkung
12
World
12
Consumption theory
10
Cultural identity
10
Konsumtheorie
10
Kulturelle Identität
10
Russell W. Belk
10
Emotion
9
Marketing
9
Social Web
9
Automotive market
8
Customer satisfaction
8
Kfz-Markt
8
Kundenzufriedenheit
8
Markenpolitik
8
Preismanagement
8
more ...
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Online availability
All
Undetermined
46
Free
7
Type of publication
All
Article
96
Book / Working Paper
91
Type of publication (narrower categories)
All
Article in journal
75
Aufsatz in Zeitschrift
75
Graue Literatur
30
Non-commercial literature
30
Aufsatz im Buch
22
Book section
22
Collection of articles of several authors
21
Sammelwerk
21
Arbeitspapier
13
Working Paper
13
Collection of articles written by one author
11
Sammlung
11
Aufsatzsammlung
5
Case study
3
Fallstudie
3
Konferenzschrift
3
Lehrbuch
2
Reprint
2
Textbook
2
Company information
1
Firmeninformation
1
Hochschulschrift
1
Thesis
1
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Language
All
English
120
German
66
French
1
Author
All
Belk, Russell W.
Huber, Frank
Han, Heesup
115
Mattila, Anna S.
95
Grunert, Klaus G.
94
Lusk, Jayson L.
82
Phau, Ian
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
51
Walsh, Gianfranco
51
Krishna, Aradhna
50
Rock, Bram de
48
Hollebeek, Linda D.
47
Kim, Jungkeun
47
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Institution
All
Center of Market Oriented Product and Production Management
6
Josef Eul Verlag GmbH
3
American Marketing Association
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Johannes Gutenberg-Universität Mainz
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Taylor and Francis
1
William Davidson Institute <Ann Arbor, Mich.>
1
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Published in...
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Research in consumer behavior
17
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Legends in consumer behavior
11
Reihe: Marketing : MAR
10
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing management : MM
5
Emerald insight
4
Gabler Edition Wissenschaft
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing theory
4
Psychology & marketing
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Journal of consumer behaviour : an international research review
3
Marketing : ZFP ; journal of research and management
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
SpringerLink / Bücher
3
The Routledge companion to identity and consumption
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of business research : JBR
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Review of marketing research
2
Routledge companions in business, management and accounting
2
Routledge frontiers in the development of international business, management and marketing
2
Springer eBook Collection / Business and Economics
2
AMA educators' proceedings
1
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Contemporary consumer culture theory
1
Cross-cultural and critical perspectives on brands
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
Handbook of Islamic marketing
1
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Source
All
ECONIS (ZBW)
187
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187
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21
Servant, friend or master? : the relationships users build with voice-controlled smart devices
Schweitzer, Fiona Maria
;
Belk, Russell W.
;
Jordan, Werner
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 693-715
Persistent link: https://www.econbiz.de/10012178424
Saved in:
22
Conceptual papers in marketing and consumer research
Belk, Russell W.
(
ed.
);
MacInnis, Deborah J.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012178664
Saved in:
23
Determinanten konstruktiver und destruktiver Beschwerde : eine Analyse von Treibern verschiedener Beschwerdearten unter besonderer Berücksichtigung der Markenidentifikation
Huber, Frank
;
Meyer, Frederik
;
Wagner, Maximilian
; …
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10012805245
Saved in:
24
Consumer culture theory
Cross, Samantha N. N.
(
ed.
);
Ruvalcaba, Cecilia
(
ed.
); …
-
Consumer Culture Theory Conference <12., 2017, Anaheim, …
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011823381
Saved in:
25
Morphing anthropomorphism : an update
Belk, Russell W.
;
Kniazeva, Maria
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 239-247
Persistent link: https://www.econbiz.de/10011892171
Saved in:
26
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
27
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
28
Gifts, Romance, and Consumer Culture
Minowa, Yuko
(
ed.
);
Belk, Russell W.
(
ed.
)
-
2018
-
First edition.
Persistent link: https://www.econbiz.de/10013180487
Saved in:
29
Die Relevanz von Kundenbindungsprogrammen im Pricing : eine varianzanalytische Untersuchung der Aviation-Branche
Huber, Frank
;
Appelmann, Eva
;
Schneider, Sebastian
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011639663
Saved in:
30
Consumers in an age of autonomous and semiautonomous machines
Belk, Russell W.
- In:
Contemporary consumer culture theory
,
(pp. 5-32)
.
2017
Persistent link: https://www.econbiz.de/10011664609
Saved in:
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