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subject:"Consumer behaviour"
~person:"Dwivedi, Yogesh Kumar"
~person:"Ko, Eunju"
~person:"Wansink, Brian"
~subject:"Social web"
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Consumer behaviour
Social web
Konsumentenverhalten
183
Brand management
34
Markenführung
34
Fashion
25
Internet marketing
25
Luxury goods
25
Luxusgüter
25
Mode
25
Online-Marketing
25
Social Web
22
Innovation adoption
20
Innovationsakzeptanz
20
Beziehungsmarketing
19
Relationship marketing
19
Brand image
18
Markenimage
18
Brand
17
Markenartikel
17
Advertising effects
13
Eating habit
13
Ernährungsverhalten
13
Experiment
13
Werbewirkung
13
Online retailing
12
Online-Handel
12
Theorie
12
Theory
12
Einzelhandel
11
Food
11
Food consumption
11
Lebensmittelkonsum
11
Mobile Business
11
Mobile business
11
Retail trade
11
Advertising
10
Lebensmittel
10
Marketing management
10
Marketingmanagement
10
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Undetermined
95
Free
26
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Article
135
Book / Working Paper
48
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Article in journal
133
Aufsatz in Zeitschrift
133
Arbeitspapier
8
Working Paper
8
Graue Literatur
6
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6
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4
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4
Aufsatzsammlung
1
Collection of articles of several authors
1
Conference paper
1
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1
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1
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1
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Language
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English
183
Author
All
Dwivedi, Yogesh Kumar
Ko, Eunju
Wansink, Brian
Han, Heesup
115
Belk, Russell W.
107
Mattila, Anna S.
95
Grunert, Klaus G.
94
Lusk, Jayson L.
82
Huber, Frank
80
Phau, Ian
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Foxall, Gordon R.
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
51
Walsh, Gianfranco
51
Krishna, Aradhna
50
Rock, Bram de
48
Hollebeek, Linda D.
47
Kim, Jungkeun
47
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INSEAD
2
IGI Global
1
Springer International Publishing
1
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Journal of business research : JBR
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of retailing and consumer services
10
Faculty & research / Insead : working paper series
7
International journal of Indian culture and business management
7
European journal of marketing : EJM
6
The marketing review
6
Asia Pacific journal of marketing and logistics
5
Psychology & marketing
5
Information systems management
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Technological forecasting & social change : an international journal
3
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of consumer studies
2
Journal of food products marketing
2
Journal of marketing
2
The journal of product & brand management
2
Advances in culture, tourism and hospitality research
1
Applied economics
1
Business/Economics
1
Canadian journal of agricultural economics : CJAE
1
Chandos social media series
1
Cornell hospitality quarterly : CQ
1
Cross-cultural buyer behavior
1
Developmental challenges in marketing research
1
Emerald insight
1
European journal of innovation management : EJIM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Health economics
1
International journal of business information systems : IJBIS
1
International journal of retail & distribution management
1
International marketing review
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of economic behavior & organization : JEBO
1
Journal of financial services marketing : JFSM
1
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ECONIS (ZBW)
183
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
3
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
4
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
5
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
6
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
7
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
8
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
9
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
10
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
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