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subject:"Consumer behaviour"
~person:"Keller, Kevin Lane"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~type_genre:"Reprint"
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Consumer behaviour
Konsumentenverhalten
7
Brand management
6
Markenführung
6
Brand image
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Brand extension
2
China
2
International marketing
2
Internationales Marketing
2
Markentransfer
2
Value analysis
2
Wertanalyse
2
Cultural identity
1
Kulturelle Identität
1
Measurement
1
Messung
1
Nordamerika
1
North America
1
Psychology of advertising
1
Werbepsychologie
1
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Type of publication
All
Article
7
Type of publication (narrower categories)
All
Reprint
Article in journal
112
Aufsatz in Zeitschrift
112
Aufsatz im Buch
12
Book section
12
Collection of articles of several authors
6
Sammelwerk
6
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Aufsatzsammlung
1
Collection of articles written by one author
1
Conference paper
1
Hochschulschrift
1
Konferenzbeitrag
1
Sammlung
1
Thesis
1
Working Paper
1
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Language
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English
7
Author
All
Keller, Kevin Lane
Ko, Eunju
Laroche, Michel
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Swait, Joffre
2
Thompson, Craig J.
2
Wilk, Richard R.
2
Zaltman, Gerald
2
Aaker, David A.
1
Ackerman, David
1
Adler, Daniel
1
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Published in...
All
Brand management ; Vol. 2
2
Measuring and managing brands
2
Brand management ; Vol. 3
1
Cross-cultural and critical perspectives on brands
1
Marketing-mix strategies - product strategy and promotion strategy
1
Source
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ECONIS (ZBW)
7
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1
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
2
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
3
Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
-
2010
Persistent link: https://www.econbiz.de/10003924426
Saved in:
4
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
5
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
6
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
7
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
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