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subject:"Consumer behaviour"
~person:"Khan, Imran"
~subject:"Beziehungsmarketing"
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Consumer behaviour
Beziehungsmarketing
Brand management
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20
Brand
14
Brand image
14
Konsumentenverhalten
14
Markenartikel
14
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12
Brand experience
9
Customer satisfaction
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Khan, Imran
Loureiro, Sandra Maria Correia
34
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
21
Fournier, Susan
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
19
MacInnis, Deborah J.
19
Huber, Frank
18
Sarkar, Juhi Gahlot
18
Burmann, Christoph
17
Dawes, John
17
Hollebeek, Linda D.
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Fetscherin, Marc
15
Kunkel, Thilo
15
Park, C. Whan
15
Valette-Florence, Pierre
15
Casidy, Riza
14
Christodoulides, George
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Kumar, Vikas
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
De Chernatony, Leslie
13
Dens, Nathalie
13
Paul, Justin
13
Rahman, Zillur
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
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Journal of retailing and consumer services
5
International journal of hospitality management
2
International journal of business excellence
1
International journal of retail & distribution management
1
Journal of consumer marketing
1
Journal of marketing analytics : JMA
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
15
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
4
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
5
Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
6
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
7
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
8
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
9
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
10
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
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