//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
Brand management
26
Markenführung
26
Luxury goods
23
Luxusgüter
23
Fashion
22
Mode
22
Brand
16
Markenartikel
16
Internet marketing
15
Online-Marketing
15
Brand image
14
Cultural identity
14
Kulturelle Identität
14
Markenimage
14
Beziehungsmarketing
13
Relationship marketing
13
Globalisierung
12
Globalization
12
Marketing management
12
Marketingmanagement
12
Online retailing
11
Online-Handel
11
Welt
10
World
10
Customer value
9
International marketing
9
Internationales Marketing
9
Kundenwert
9
National culture
8
Nationalkultur
8
Social Web
8
Social web
8
Culture
7
Sustainability
7
Advertising effects
6
China
6
Ethnic group
6
Ethnische Gruppe
6
more ...
less ...
Online availability
All
Undetermined
54
Type of publication
All
Article
95
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
98
research-article
9
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
1
Conference paper
1
Konferenzbeitrag
1
Reprint
1
more ...
less ...
Language
All
English
98
Author
All
Ko, Eunju
Laroche, Michel
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
63
Nayga, Rodolfo M.
62
Septianto, Felix
61
Grewal, Dhruv
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
56
Herrmann, Andreas
50
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Vrontis, Demetris
38
Ko, Yong Jae
37
Park, Jungkun
37
Eisend, Martin
36
Rana, Nripendra P.
36
Verhoef, Peter C.
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Dens, Nathalie
35
Hyun, Sunghyup Sean
35
more ...
less ...
Published in...
All
Journal of business research : JBR
49
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of advertising : the review of marketing communications
5
Asia Pacific journal of marketing and logistics
4
Journal of retailing and consumer services
4
International journal of advertising : the quarterly review of marketing communications
3
International marketing review
3
International journal of consumer studies
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Psychology & marketing
2
Cross-cultural buyer behavior
1
International journal of retail & distribution management
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
The journal of consumer marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The service industries journal
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
98
Showing
1
-
10
of
98
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
6
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
7
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
8
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
9
More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong
;
Laroche, Michel
;
Richard, Marie-Odile
;
Cui, Xinyu
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
Saved in:
10
An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Zhou, Mi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->