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subject:"Consumer behaviour"
~subject:"Werbewirkung"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Werbewirkung
Markenführung
116
Brand management
114
Konsumentenverhalten
61
Brand
50
Brand image
50
Markenimage
50
Markenartikel
47
Einzelhandel
18
Handelsmarke
18
Retail trade
18
Store brand
18
Beziehungsmarketing
16
Relationship marketing
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Internet marketing
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Online-Marketing
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Marketing management
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Marketingmanagement
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Advertising effects
10
Social Web
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Confidence
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Food retailing
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Lebensmitteleinzelhandel
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Vertrauen
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Corporate Social Responsibility
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Food trade
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Lebensmittelhandel
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Stadtmarketing
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Tourism
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Tourism marketing
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Tourismus
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Tourismusmarketing
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Werbung
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Article
62
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Konferenzbeitrag
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5,896
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411
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411
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194
Thesis
145
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Avramova, Yana R.
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Dens, Nathalie
2
D’Arco, Mario
2
Marino, Vittoria
2
Pelsmacker, Patrick de
2
Schramm-Klein, Hanna
2
Smit, Edith G.
2
Steinmann, Sascha
2
Verlegh, Peeter
2
Abratt, Russell
1
Ahmad, Alaeddin Mohammad Khalaf
1
Aiello, Gaetano
1
Ariciu, Adrian Laurentiu
1
Arsena, Ashley
1
Ashoori, Minoo Talebi
1
Aydın, Hatice
1
Azoev, Gennady
1
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1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Bodapati, Anand
1
Both, Alina
1
Boyland, Emma
1
Bradlow, Eric T.
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Brengman, Malaika
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Brownlie, Douglas
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Chaki, Saptaparni
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Chrysochou, Polymeros
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1
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Diallo, Mbaye Fall
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1
Emes, Jutta
1
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
International journal of advertising : the quarterly review of marketing communications
8
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of business research : JBR
5
Journal of marketing management : MM
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Business horizons
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
International journal of retail & distribution management
1
Management for sustainable and inclusive development in a transforming Asia
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
The globalisation of Chinese business : implications for multinational investors
1
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ECONIS (ZBW)
62
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1
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
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2
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
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3
What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
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4
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
5
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
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6
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
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7
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
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8
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
9
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
10
Research on the influence of new energy vehicles industry eco-business model on brand competitiveness
Mao, Qianyu
;
Wang, Ruiyang
;
Li, Zhen
- In:
IEIS 2021 : Proceedings of 8th International Conference …
,
(pp. 24-36)
.
2022
Persistent link: https://www.econbiz.de/10013366619
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