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subject:"Consumer behaviour"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatzsammlung"
~type_genre:"Umfrage"
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Search: subject_exact:"Werbeplanung"
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Consumer behaviour
Werbeplanung
42
Advertising planning
40
Werbewirkung
13
Advertising
12
Advertising effects
12
Theorie
12
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12
Werbung
12
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9
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6
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5
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5
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4
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4
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3
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3
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3
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1998-2010
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Consumer goods marketing
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Customer analysis
2
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Arbeitspapier
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Soberman, David A.
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1
Daume, Jana
1
Franz, Gerhard
1
Llobet, Gerard
1
Martin, Kelly D.
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ECONIS (ZBW)
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1
Exploring consumers' curiosity : essays on the influence of curiosity on consumer behavior
Daume, Jana
-
2020
Persistent link: https://www.econbiz.de/10012404638
Saved in:
2
Advertising and consumer awareness of new, differentiated products
Barroso, Alicia
;
Llobet, Gerard
-
2011
Persistent link: https://www.econbiz.de/10009743630
Saved in:
3
The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
;
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003847353
Saved in:
4
The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
(
contributor
);
Aaker, Jennifer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003789007
Saved in:
5
Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.
;
Smith, N. Craig
-
2008
Persistent link: https://www.econbiz.de/10003909943
Saved in:
6
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
rev
Persistent link: https://www.econbiz.de/10002677213
Saved in:
7
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002343478
Saved in:
8
Time-Budget - Ansatz in der Mediaplanung : Ergebnisse der Expertenbefragung in drei Ländern
Franz, Gerhard
-
1999
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001451274
Saved in:
9
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
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