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subject:"Consumer behaviour"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Kundenbindungsprogramm"
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Consumer behaviour
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Interdisciplinary management research XVI ; 1
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ECONIS (ZBW)
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Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
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Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Laškarin Ažić, Marina
;
Galičic, Vlado
-
2020
Persistent link: https://www.econbiz.de/10012601656
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