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subject:"Controlling"
~person:"Pauwels, Koen"
~subject:"Auktionstheorie"
~subject:"Customer relationship management (CRM)"
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Pauwels, Koen
Bergemann, Dirk
5
Brooks, Benjamin A.
5
Franke, Jörg
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Gavious, Arieh
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Leininger, Wolfgang
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Mezzetti, Claudio
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Journal of retailing
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ECONIS (ZBW)
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Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
2
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 25-45
Persistent link: https://www.econbiz.de/10003727166
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