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subject:"Corporate reputation"
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"International studies of management and organization"
~subject:"Einzelhandel"
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Search: subject_exact:"Markenmanagement"
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Corporate reputation
Einzelhandel
Brand management
35
Markenführung
35
Brand architecture
20
Markenarchitektur
20
Firmenimage
15
Public relations
11
Öffentlichkeitsarbeit
11
Brand image
10
Markenimage
10
Corporate Social Responsibility
9
Corporate culture
9
Corporate social responsibility
9
Unternehmenskultur
9
Higher education institution
7
Hochschule
7
Consumer behaviour
5
Corporate branding
5
Konsumentenverhalten
5
Marketing management
5
Marketingmanagement
5
Stakeholder
5
Brand
4
Corporate communications
4
Corporate identity
4
History
4
Markenartikel
4
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3
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3
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3
Kulturgüter
3
Social Web
3
Social web
3
Advertising
2
Advertising effects
2
Authenticity
2
Brand heritage
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Brands
2
Business ethics
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Communication
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15
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Melewar, T. C.
5
Bang, Nguyen
4
Balmer, John M. T.
3
Navare, Jyoti
3
Sharifah Faridah Syed Alwi
3
Azionya, Caroline Muyaluka
1
Blombeck, Anna
1
Blömbeck, Anna
1
Brunninge, Olof
1
Burghausen, Mario
1
Chen, Chen-Chu Matilda
1
Dennis, Charles
1
Evanschitzky, Heiner
1
Ferdous, Ahmed Shahriar
1
Foroudi, Pantea
1
Glanfield, Keith
1
Gupta, Suraksha
1
Khojastehpour, Morteza
1
Nhedzi, Abyshey
1
Pace, Stefano
1
Polonsky, Michael J.
1
Rudd, John M.
1
Saunders, John A.
1
Scandelius, Christina
1
Stuart, Helen Joyce
1
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Corporate communications : an international journal
International studies of management and organization
Journal of retailing and consumer services
74
The journal of brand management : an international journal
51
Journal of business research : JBR
46
Journal of retailing
27
The journal of product & brand management
24
International journal of retail & distribution management
22
The international review of retail, distribution and consumer research
21
SpringerLink / Bücher
18
Employer Branding : Arbeitgeber positionieren und präsentieren
16
European journal of marketing : EJM
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
European journal of operational research : EJOR
11
Springer Proceedings in Business and Economics
11
Corporate reputation review : an international journal
10
Asia Pacific journal of marketing and logistics
9
Marketing intelligence & planning
9
International journal of retail and distribution management
8
Journal of marketing management : MM
8
Transportation research / E : an international journal
8
Corporate brand and corporate reputation
7
Journal of business strategy
7
Journal of strategic marketing
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
International journal of production economics
6
Qualitative market research : an international journal
6
Gabler Edition Wissenschaft
5
Handel und Internationales Marketing / Retailing and International Marketing
5
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing review
5
Journal of fashion marketing and management
5
Journal of food products marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of the Academy of Marketing Science
5
Marketing : ZFP ; journal of research and management
5
Springer eBook Collection / Business and Economics
5
The IUP journal of brand management : IJBRM
5
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ECONIS (ZBW)
15
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1
The limited role of African strategic communication practitioners in ethical communication practices
Nhedzi, Abyshey
;
Azionya, Caroline Muyaluka
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 68-83
Persistent link: https://www.econbiz.de/10014493953
Saved in:
2
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
3
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
4
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
5
Corporate identity at the stakeholder group level
Glanfield, Keith
;
Saunders, John A.
;
Evanschitzky, Heiner
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 135-158
Persistent link: https://www.econbiz.de/10011675700
Saved in:
6
Shaping corporate brands : from product features to corporate mission
Pace, Stefano
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 197-205
Persistent link: https://www.econbiz.de/10011675703
Saved in:
7
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
8
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
9
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
10
Addressing the complexities of managing domestic and multinational corporate brands
Khojastehpour, Morteza
;
Ferdous, Ahmed Shahriar
; …
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10010513877
Saved in:
1
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