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subject:"Corporate reputation"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Einzelhandel"
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Corporate reputation
Einzelhandel
Brand management
53
Markenführung
53
Consumer behaviour
35
Konsumentenverhalten
35
Retail trade
32
Brand
29
Markenartikel
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International marketing
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Schramm-Klein, Hanna
3
O'Callaghan, Edmund
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Alić, Adi
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European journal of operational research : EJOR
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
74
The journal of brand management : an international journal
51
Journal of business research : JBR
46
Journal of retailing
27
The journal of product & brand management
24
International journal of retail & distribution management
22
SpringerLink / Bücher
18
Employer Branding : Arbeitgeber positionieren und präsentieren
16
European journal of marketing : EJM
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Springer Proceedings in Business and Economics
11
Corporate reputation review : an international journal
10
Asia Pacific journal of marketing and logistics
9
Marketing intelligence & planning
9
International journal of retail and distribution management
8
International studies of management and organization
8
Journal of marketing management : MM
8
Transportation research / E : an international journal
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Journal of business strategy
7
Journal of strategic marketing
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
International journal of production economics
6
Qualitative market research : an international journal
6
Gabler Edition Wissenschaft
5
Handel und Internationales Marketing / Retailing and International Marketing
5
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing review
5
Journal of fashion marketing and management
5
Journal of food products marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of the Academy of Marketing Science
5
Marketing : ZFP ; journal of research and management
5
Springer eBook Collection / Business and Economics
5
The IUP journal of brand management : IJBRM
5
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ECONIS (ZBW)
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1
Private label sourcing for an e-tailer with agency selling and service provision
Li, Hengyu
;
Chen, Huangen
;
Chai, Junwu
;
Shi, Victor
- In:
European journal of operational research : EJOR
305
(
2023
)
1
,
pp. 114-127
Persistent link: https://www.econbiz.de/10013478581
Saved in:
2
Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi
;
Mujkic, Alisa
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
Saved in:
3
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
4
Managing competitive levers in a collaborative distribution channel
Bolandifar, Ehsan
;
Chen, Zhong
;
Zhu, Kaijie
- In:
European journal of operational research : EJOR
293
(
2021
)
3
,
pp. 1031-1042
Persistent link: https://www.econbiz.de/10012533800
Saved in:
5
Impacts of store-brand introduction on a multiple-echelon supply chain
Cheng, Rong
;
Duan, Yongrui
;
Zhang, Jianguang
;
Ke, Hua
- In:
European journal of operational research : EJOR
292
(
2021
)
2
,
pp. 652-662
Persistent link: https://www.econbiz.de/10012502387
Saved in:
6
The influence of coupon duration on consumers’ redemption behavior and brand profitability
Zhang, Zelin
;
Ma, Minghui
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of operational research : EJOR
281
(
2020
)
1
,
pp. 114-128
Persistent link: https://www.econbiz.de/10012153635
Saved in:
7
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
8
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
9
Profiling prospective private-label buyers
Larson, Ronald B.
- In:
The international review of retail, distribution and …
28
(
2018
)
5
,
pp. 516-530
Persistent link: https://www.econbiz.de/10011988217
Saved in:
10
The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
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