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subject:"Corporate reputation"
~isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"International studies of management and organization"
~subject:"Deutschland"
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Corporate reputation
Deutschland
Brand management
24
Markenführung
24
Brand architecture
11
Markenarchitektur
11
Firmenimage
8
Germany
8
Markenpolitik
8
Higher education institution
7
Hochschule
7
Brand
6
Markenartikel
6
Corporate culture
5
Unternehmenskultur
5
Consumer behaviour
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Konsumentenverhalten
4
Markenwert
4
Markenimage
3
Stakeholder
3
Theorie
3
Theory
3
Bekleidungsindustrie
2
Brand image
2
Brauwirtschaft
2
Clothing industry
2
Comparison
2
Corporate brand
2
Corporate branding
2
Economics department
2
Kaufmotivation
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Luxury goods
2
Luxusgut
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
2
Partial least squares
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Partielle kleinste Quadrate
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Melewar, T. C.
5
Bang, Nguyen
4
Navare, Jyoti
3
Sharifah Faridah Syed Alwi
3
Rehbock, Florian
2
Adel, Aliaa
1
Balmer, John M. T.
1
Chen, Chen-Chu Matilda
1
Dennis, Charles
1
Evanschitzky, Heiner
1
Foroudi, Pantea
1
Fritsch, Martha
1
Glanfield, Keith
1
Gupta, Suraksha
1
Heider, Ulrich H.
1
Kosmützky, Anna
1
Krücken, Georg
1
Kutz, Oliver
1
Pace, Stefano
1
Reich, Charlotte
1
Rudd, John M.
1
Saunders, John A.
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Wang, Wei-Yue
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Zerres, Christopher
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Hamburger Schriften zur Marketingforschung
International studies of management and organization
SpringerLink / Bücher
100
The journal of brand management : an international journal
41
Innovatives Markenmanagement
33
Research
29
Springer eBook Collection / Business and Economics
28
Journal of business research : JBR
24
Gabler Edition Wissenschaft
20
The journal of product & brand management
17
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Gabler Research
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
European journal of marketing : EJM
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
11
Corporate reputation review : an international journal
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
CSR und Brand Management : Marken nachhaltig führen
9
Marketing intelligence & planning
9
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
9
Schriften zu Marketing und Management
9
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
8
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Erfurter Hefte zum angewandten Marketing
7
Gabler Edition Wissenschaft / Innovatives Markenmanagement
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Gabler Research / Innovatives Markenmanagement
7
Harvard-Business-Manager : das Wissen der Besten
7
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
7
Social Branding : Strategien - Praxisbeispiele - Perspektiven
7
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
6
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
6
IMADI.net-Projektbericht
6
Journal of business strategy
6
Journal of retailing and consumer services
6
Journal of strategic marketing
6
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ECONIS (ZBW)
16
USB Cologne (EcoSocSci)
1
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1
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
2
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
3
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
4
Corporate identity at the stakeholder group level
Glanfield, Keith
;
Saunders, John A.
;
Evanschitzky, Heiner
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 135-158
Persistent link: https://www.econbiz.de/10011675700
Saved in:
5
Shaping corporate brands : from product features to corporate mission
Pace, Stefano
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 197-205
Persistent link: https://www.econbiz.de/10011675703
Saved in:
6
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
7
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
8
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
9
Interne Markenführung : eine empirische Untersuchung Erfolg versprechender Gestaltungsoptionen für die interne Markenführung in kleinen und mittleren Mediendienstleistungsunternehm...
Fritsch, Martha
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010491841
Saved in:
10
Sameness and difference analyzing institutional and organizational specificities of universities through mission statements
Kosmützky, Anna
;
Krücken, Georg
- In:
International studies of management and organization
45
(
2015
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10011286437
Saved in:
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