//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Customer integration"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Clickstream-Analyse"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Customer integration
Virales Marketing
Web analytics
250
Webanalyse
250
Social Web
94
Social web
94
Online-Marketing
75
Internet marketing
73
Consumer behaviour
55
Konsumentenverhalten
55
Online retailing
23
Online-Handel
23
Electronic Commerce
21
Web 2.0 technologies
21
Web 2.0-Technologien
21
Website
21
Data Mining
20
USA
20
United States
20
Data mining
18
E-commerce
16
Beziehungsmarketing
15
Deutschland
15
Relationship marketing
15
Search engine
15
Suchmaschine
15
Advertising effects
14
Germany
14
Viral marketing
14
Werbewirkung
14
Brand management
13
Internet
13
Markenführung
13
Internet usage
11
Internetnutzung
11
Market research
11
Marktforschung
11
Big Data
10
Marketing management
9
Marketingmanagement
9
Brand image
8
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
16
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Case study
4
Fallstudie
4
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Conference proceedings
1
Guidebook
1
Hochschulschrift
1
Konferenzschrift
1
Ratgeber
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
English
18
German
2
Author
All
Buttle, Francis A.
2
Groeger, Lars
2
Caridá, Angela
1
Chaffey, Dave
1
Chen, Yongjian
1
Colurcio, Maria
1
Diz-Comesaña, M. Eva
1
Ertimur, Burc̜ak
1
Fischer, Eileen
1
Gabl, Sabrina
1
Gilly, Mary C.
1
Gottschalk, Carsten
1
Harrigan, Paul
1
Hemetsberger, Andrea
1
Horster, Eric
1
Kim, Song Ee
1
Kulmala, Marianne
1
Lee, Wei-Na
1
Lehto, Xinran Y.
1
Mele, Cristina
1
Melia, Monia
1
Mesiranta, Nina
1
Patron, Mark
1
Reynolds, Jonathan
1
Rodríguez-López, Nuria
1
Russo Spena, Tiziana
1
Schaefer, Mark W.
1
Sigala, Marianna
1
Smith, Andrew N.
1
Sohns, Karsten
1
Ting, I-hsien
1
Tuominen, Pekka
1
Wang, Kai-yu
1
Wieser, Verena E.
1
Wu, Hui-ju
1
Xun, Jiyao
1
Zhang, Jie
1
more ...
less ...
Institution
All
Academy of Marketing
1
Published in...
All
International journal of contemporary hospitality management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of fashion marketing and management
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of targeting, measurement and analysis for marketing
1
Journal of vacation marketing : an international journal
1
Managing consumer services : factory or theater?
1
Marketing
1
Psychology & marketing
1
Research in consumer behavior
1
Word of mouth and social media
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Public brand auditing : a pathway to brand accountability
Gabl, Sabrina
;
Wieser, Verena E.
;
Hemetsberger, Andrea
-
2017
Persistent link: https://www.econbiz.de/10011593003
Saved in:
2
Online-Content-Mining für die Kreuzfahrtindustrie : ein Modell für die Technologieanpassung und Technologieakzeptanz
Sohns, Karsten
-
2011
Persistent link: https://www.econbiz.de/10009349341
Saved in:
3
Toward a taxonomy of virtual communities from a value cocreation perspective
Rodríguez-López, Nuria
;
Diz-Comesaña, M. Eva
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1166-1173
Persistent link: https://www.econbiz.de/10011627313
Saved in:
4
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
5
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
6
Rethinking and improving the health care service through interactive web technologies
Caridá, Angela
;
Colurcio, Maria
;
Melia, Monia
- In:
Managing consumer services : factory or theater?
,
(pp. 191-210)
.
2014
Persistent link: https://www.econbiz.de/10010478139
Saved in:
7
Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
Saved in:
8
Discovering interest groups for marketing in virtual communities : an integrated approach
Wang, Kai-yu
;
Ting, I-hsien
;
Wu, Hui-ju
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1360-1366
Persistent link: https://www.econbiz.de/10009755996
Saved in:
9
Einfluss, der sich auszahlt : die revolutionäre Wirkung von Klout, Social Scoring und Influence Marketing
Schaefer, Mark W.
-
2013
Persistent link: https://www.econbiz.de/10010225614
Saved in:
10
Organic and amplified eWOM in consumer fashion blogs
Kulmala, Marianne
;
Mesiranta, Nina
;
Tuominen, Pekka
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10009732068
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->