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subject:"Deutschland"
~isPartOf:"Journal of business research : JBR"
~subject:"Ascribed responsibility"
~subject:"Environmental management"
~subject:"Werbewirkung"
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Deutschland
Ascribed responsibility
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Green marketing
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Aulōnitēs, Geōrgios I.
2
Carrigan, Marylyn
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Papadas, Karolos-Konstantinos
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1
Becerra, Enrique P.
1
Carrete-Lucero, Lorena de la Paz
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Journal of business research : JBR
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of hospitality management
10
Journal of marketing communications
10
Business strategy and the environment
9
International journal of contemporary hospitality management
8
Cogent business & management
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International journal of advertising : the review of marketing communications
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Green advertising and the reluctant consumer
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of advertising research
5
Journal of strategic marketing
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Amfiteatru economic : an economic and business research periodical
4
Asia Pacific journal of marketing and logistics
4
European research studies
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International journal of economic perspectives : IJEP
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International journal of green economics
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of travel and tourism marketing
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The journal of business & industrial marketing
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Asia-Pacific journal of business administration
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Global business review
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International journal of advertising : the quarterly review of marketing communications
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International journal of business competition and growth : IJBCG
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Journal of Asia Pacific business
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Journal of business ethics : JOBE
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Journal of global marketing
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Journal of international consumer marketing
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Journal of nonprofit & public sector marketing
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Journal of promotion management : innovations in planning and applied research
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Marketing intelligence & planning
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Psychology & marketing
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Advances in finance, accounting, and economic (AFAE) book series
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ECONIS (ZBW)
10
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1
A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults
Becerra, Enrique P.
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492745
Saved in:
2
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
3
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
4
Why wouldn't green appeal drive purchase intention? : moderation effects of consumption values in the UK and China
Silva, Muthu de
;
Wang, Pengji
;
Kuah, Adrian T. H.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 713-724
Persistent link: https://www.econbiz.de/10012420610
Saved in:
5
Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention
Verma, Vivek Kumar
;
Chandra, Bibhas
;
Kumar, Sumit
- In:
Journal of business research : JBR
96
(
2019
),
pp. 206-216
Persistent link: https://www.econbiz.de/10011980808
Saved in:
6
The interplay of strategic and internal green marketing orientation on competitive advantage
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 632-643
Persistent link: https://www.econbiz.de/10012105240
Saved in:
7
Green marketing orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
Saved in:
8
Going green : how different advertising appeals impact green consumption behavior
Yang, Defeng
;
Lu, Yue
;
Zhu, Wenting
;
Su, Chenting
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2663-2675
Persistent link: https://www.econbiz.de/10011399668
Saved in:
9
Pro-environmental behaviors for thee but not for me : green giants, green Gods, and external environmental locus of control
Kalamas, Maria
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 12-22
Persistent link: https://www.econbiz.de/10010237688
Saved in:
10
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
Saved in:
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