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subject:"Deutschland"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Online-Handel"
~subject:"Social relations"
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Deutschland
Online-Handel
Social relations
Social Web
39
Social web
39
Consumer behaviour
25
Konsumentenverhalten
25
Internet marketing
21
Online-Marketing
21
Beziehungsmarketing
13
Relationship marketing
13
Social media
11
Viral marketing
11
Virales Marketing
11
Brand management
9
Markenführung
9
Marketing management
7
Marketingmanagement
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Online retailing
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5
Electronic Commerce
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Brand image
4
Lieferantenmanagement
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Markenimage
4
Supplier relationship management
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer engagement
3
Digital marketing
3
Digital platform
3
Digitale Plattform
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Salespeople
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Soziale Beziehungen
3
Soziales Netzwerk
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Verkaufspersonal
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Article
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English
10
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Hanson, Sara
2
Adjei, Mavis T.
1
Alexandrov, Aliosha
1
Aliman, Dorothea N.
1
Babakus, Emin
1
Babin, Barry J.
1
Chandrasekaran, Deepa
1
Cziehso, Gerrit P.
1
Dahl, Darren W.
1
Griffith, Denni Arli
1
Gu, Flora Fang
1
Hennig-Thurau, Thorsten
1
Herter, Márcia Maurer
1
Herting, Alina M.
1
Hong, Yuan
1
Jiang, Lan
1
Kozlenkova, Irina V.
1
Kübler, Raoul
1
Ladeira, Wagner Junior
1
Leung, Fine F.
1
Lilly, Bryan
1
Linder, Marc
1
Narus, James A.
1
Noble, Charles H.
1
Noble, Stephanie M.
1
Palmatier, Robert W.
1
Pinto, Diego Costa
1
Roehm, Michelle L.
1
Sampaio, Claudio Hoffmann
1
Santini, Fernando de Oliveira
1
Sihi, Debika
1
Srinivasan, Raji
1
Steinhoff, Lena
1
Steward, Michelle D.
1
Weaven, Scott
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
63
Journal of retailing and consumer services
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Technological forecasting & social change : an international journal
37
Information systems research : ISR
36
Journal of management information systems : JMIS
36
Electronic commerce research
27
International journal of hospitality management
27
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
21
International journal of internet marketing and advertising : IJIMA
21
International journal of electronic commerce : IJEC
20
Journal of electronic commerce research : JECR
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
International journal of business information systems : IJBIS
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of internet commerce
16
HMD : Praxis der Wirtschaftsinformatik
15
Management information systems : mis quarterly
14
Electronic commerce research and applications
13
International journal of contemporary hospitality management
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection
13
Asia Pacific journal of marketing and logistics
12
Electronic markets : EM ; the international journal of electronic commerce and business media
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Tourism management : research, policies, practice
12
MIS quarterly
11
CESifo working papers
10
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
Journal of marketing
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
Journal of marketing communications
9
Journal of organizational computing and electronic commerce
9
Journal of strategic marketing
9
Journal of travel and tourism marketing
9
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
8
Electronic markets : the international journal on networked business
8
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ECONIS (ZBW)
10
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1
Social interactions in the metaverse : framework, initial evidence, and research roadmap
Hennig-Thurau, Thorsten
;
Aliman, Dorothea N.
;
Herting, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 889-913
Persistent link: https://www.econbiz.de/10014326665
Saved in:
2
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
3
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
4
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
5
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
6
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
7
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
8
Friends with benefits : social coupons as a strategy to enhance customers' social empowerment
Hanson, Sara
;
Hong, Yuan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 768-787
Persistent link: https://www.econbiz.de/10011911305
Saved in:
9
The effects of social- and self-motives on the intentions to share positive and negative word of mouth
Alexandrov, Aliosha
;
Lilly, Bryan
;
Babakus, Emin
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 531-546
Persistent link: https://www.econbiz.de/10010126686
Saved in:
10
The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.
;
Noble, Stephanie M.
;
Noble, Charles H.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 634-653
Persistent link: https://www.econbiz.de/10008747764
Saved in:
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