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subject:"Deutschland"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Online-Handel"
~subject:"Twitter"
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Deutschland
Online-Handel
Twitter
Social Web
39
Social web
39
Consumer behaviour
25
Konsumentenverhalten
25
Internet marketing
21
Online-Marketing
21
Beziehungsmarketing
13
Relationship marketing
13
Social media
11
Viral marketing
11
Virales Marketing
11
Brand management
9
Markenführung
9
Marketing management
7
Marketingmanagement
7
Online retailing
7
E-commerce
5
Electronic Commerce
5
Brand image
4
Lieferantenmanagement
4
Markenimage
4
Supplier relationship management
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer engagement
3
Digital marketing
3
Digital platform
3
Digitale Plattform
3
Salespeople
3
Social network
3
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Soziale Beziehungen
3
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3
Verkaufspersonal
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2
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2
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10
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Abril Barrie, Carmen
1
Adjei, Mavis T.
1
Aravindakshan, Ashwin
1
Babin, Barry J.
1
Chandrasekaran, Deepa
1
Dahl, Darren W.
1
Feldhaus, Fabian
1
Griffith, Denni Arli
1
Gu, Flora Fang
1
Haenlein, Michael
1
Hanson, Sara
1
Hennig-Thurau, Thorsten
1
Herter, Márcia Maurer
1
Jiang, Lan
1
Kozlenkova, Irina V.
1
Ladeira, Wagner Junior
1
Leung, Fine F.
1
Narus, James A.
1
Noble, Charles H.
1
Noble, Stephanie M.
1
Palmatier, Robert W.
1
Pinto, Diego Costa
1
Roehm, Michelle L.
1
Sampaio, Claudio Hoffmann
1
Sanchez, Joaquin
1
Santini, Fernando de Oliveira
1
Sihi, Debika
1
Srinivasan, Raji
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Steinhoff, Lena
1
Steward, Michelle D.
1
Unnava, Vasu
1
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1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
56
Journal of retailing and consumer services
52
Technological forecasting & social change : an international journal
34
Journal of management information systems : JMIS
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Information systems research : ISR
31
SpringerLink / Bücher
27
International journal of internet marketing and advertising : IJIMA
24
Electronic commerce research
23
International journal of business information systems : IJBIS
21
International journal of hospitality management
20
International journal of electronic marketing and retailing : IJEMR
19
International journal of electronic commerce : IJEC
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of electronic commerce research : JECR
16
HMD : Praxis der Wirtschaftsinformatik
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Tourism management : research, policies, practice
14
Electronic markets : EM ; the international journal of electronic commerce and business media
13
Journal of internet commerce
13
Springer eBook Collection
13
International journal of contemporary hospitality management
11
Journal of marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
10
Electronic commerce research and applications
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
MIS quarterly
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of marketing communications
9
Journal of organizational computing and electronic commerce
9
Journal of travel and tourism marketing
9
Business horizons
8
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
8
Discussion papers / CEPR
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of advertising : the review of marketing communications
8
International journal of production economics
8
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ECONIS (ZBW)
10
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1
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
2
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
3
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
4
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
Saved in:
5
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
6
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
7
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
8
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
9
Does Twitter matter? : the impact of microblogging word of mouth on consumers' adoption of new movies
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
;
Feldhaus, Fabian
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10011287121
Saved in:
10
The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.
;
Noble, Stephanie M.
;
Noble, Charles H.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 634-653
Persistent link: https://www.econbiz.de/10008747764
Saved in:
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