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subject:"Deutschland"
~isPartOf:"The journal of brand management : an international journal"
~subject:"CSR"
~subject:"Unternehmenskultur"
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Search: subject_exact:"CSR (Corporate social responsibility)"
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Deutschland
CSR
Unternehmenskultur
Corporate Social Responsibility
50
Corporate social responsibility
50
Brand management
28
Markenführung
28
Consumer behaviour
20
Konsumentenverhalten
20
Brand image
16
Markenimage
16
Corporate reputation
13
Firmenimage
13
Nachhaltige Entwicklung
12
Sustainable development
12
Sustainability
11
Brand
10
Markenartikel
9
Business ethics
7
Nachhaltigkeit
7
Unternehmensethik
7
Luxury goods
6
Luxusgüter
6
Consumer goods industry
5
Corporate culture
5
Konsumgüterindustrie
5
Marketing cooperation
5
Marketingkooperation
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4
Marketing management
4
Marketingmanagement
4
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Social responsibility
4
Social web
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4
United States
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Werbewirkung
4
Advertising
3
Beziehungsmarketing
3
Brand architecture
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Powell, Shaun M.
3
Davies, Mark A. P.
2
Golob, Urša
2
Kapferer, Jean-Noël
2
Michaut-Denizeau, Anne
2
Alnawas, Ibrahim
1
Ashoori, Minoo Talebi
1
Balmer, John M. T.
1
Burghausen, Mario
1
Ford, Becky R.
1
Ghantous, Nabil
1
Hansen, Heidi
1
Hart, David
1
Hemsley-Brown, Jane
1
Johnson, Zachary S.
1
Kernstock, Joachim
1
Lee, Yun Jung
1
Maagaard, Cindie Aaen
1
McLeay, Fraser
1
Norris, Matthew
1
Norton, Danielle
1
Olins, Wally
1
Osburg, Victoria-Sophie
1
Podnar, Klement
1
Pritchard, Mark
1
Samuel, Anthony
1
Schleiter, Astrid Jensen
1
Stohl, Cynthia
1
Stuart, Helen Joyce
1
Taylor, Dan
1
White, Gareth R. T.
1
Wilson, Theresa
1
Yoganathan, Vignesh
1
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The journal of brand management : an international journal
Journal of business ethics : JOBE
124
Corporate social responsibility and environmental management
57
SpringerLink / Bücher
57
Management-Reihe Corporate Social Responsibility
54
Journal of business research : JBR
52
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
30
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
24
Corporate Citizenship in Deutschland : Bilanz und Perspektiven
22
Finance research letters
22
Cogent business & management
20
International journal of business governance and ethics : IJBGE
20
Corporate communications : an international journal
18
European research studies
18
Journal of business ethics : JBE
18
World review of entrepreneurship, management and sustainable development
16
International journal of business governance & ethics : IJBGE
15
International journal of corporate social responsibility : CSR, sustainabilitiy, ethics and governance
15
Springer eBook Collection
15
Business & society
14
European journal of international management : EJIM
14
Business strategy and the environment
13
CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
13
Research
13
Administrative Sciences : open access journal
12
Business ethics quarterly : the journal of the Society for Business Ethics
12
CSR und Lebensmittelwirtschaft : nachhaltiges Wirtschaften entlang der Food Value Chain
12
CSR und Recht : juristische Aspekte nachhaltiger Unternehmensführung erkennen und verstehen
12
Gesellschaftliches Engagement von Unternehmen : der deutsche Weg im internationalen Kontext
12
International journal of business and globalisation : IJBG
12
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
11
International journal of Indian culture and business management : IJICBM
11
International review of financial analysis
11
Business ethics, the environment & responsibility
10
Darden Case
10
Journal of management & governance
10
Journal of world business : JWB
10
CSR und Kleinstunternehmen : die Basis bewegt sich!
9
International journal of Indian culture and business management
9
International journal of innovation and sustainable development : IJISD
9
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ECONIS (ZBW)
16
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1
Can CSR foster brand defense? : a moderated-mediation model of the role of brand passion
Alnawas, Ibrahim
;
Ghantous, Nabil
;
Hemsley-Brown, Jane
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 190-206
Persistent link: https://www.econbiz.de/10014326906
Saved in:
2
Brand management and sustainability : exploring potential for the transformative power of brands
Golob, Urša
;
Burghausen, Mario
;
Kernstock, Joachim
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 513-519
Persistent link: https://www.econbiz.de/10013463713
Saved in:
3
The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Hansen, Heidi
;
Schleiter, Astrid Jensen
;
Maagaard, …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 584-597
Persistent link: https://www.econbiz.de/10013463725
Saved in:
4
Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10012297784
Saved in:
5
Researching CSR and brands in the here and now : an integrative perspective
Golob, Urša
;
Podnar, Klement
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10012060033
Saved in:
6
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
Saved in:
7
Journal of Brand Management : year end review 2019
Powell, Shaun M.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 615-620
Persistent link: https://www.econbiz.de/10012120859
Saved in:
8
Brand associations : the value of ability versus social responsibility depends on consumer goals
Johnson, Zachary S.
;
Lee, Yun Jung
;
Ashoori, Minoo Talebi
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10011874902
Saved in:
9
Building corporate reputation through consumer responses to green new products
Pritchard, Mark
;
Wilson, Theresa
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011875597
Saved in:
10
Unpacking the authenticity gap in corporate social responsibility : lessons learned from Levi's "Go Forth Braddock" campaign
Samuel, Anthony
;
Taylor, Dan
;
White, Gareth R. T.
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 53-67
Persistent link: https://www.econbiz.de/10011875613
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