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subject:"Deutschland"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Testimonialwerbung"
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Deutschland
Celebrity endorsement
570
Celebrity-Werbung
570
Advertising effects
348
Werbewirkung
348
Consumer behaviour
238
Konsumentenverhalten
238
Brand image
167
Markenimage
167
Brand management
151
Markenführung
151
Advertising
99
Werbung
99
Athletes
76
Sportler
76
Social Web
71
Social web
71
Credibility
55
celebrity endorsement
55
Glaubwürdigkeit
54
Internet marketing
53
Online-Marketing
53
Brand
52
USA
51
Markenartikel
50
United States
50
India
36
Indien
36
Sportmarketing
34
Sports marketing
34
Beziehungsmarketing
30
Relationship marketing
30
celebrity
26
advertising
22
Reputation
21
Celebrity
20
China
19
Marketing management
19
Marketingmanagement
19
purchase intention
19
Social media
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Aufsatz in Zeitschrift
Aufsatz im Buch
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English
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German
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Brandes, Leif
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Ehrmann, Thomas
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Franck, Egon
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Gierl, Heribert
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Hollensen, Svend
1
Lis, Bettina
1
Meiseberg, Brinja
1
Nüesch, Stephan
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Post, Martin
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Ritz, Christian
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JMM : the international journal on media management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of sports economics
1
Kyklos : international review for social sciences
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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What's on TV? : the impact of brand image and celebrity credibility on television consumption from an ingredient branding perspective
Lis, Bettina
;
Post, Martin
- In:
JMM : the international journal on media management
15
(
2013
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10010244915
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2
Selection of celebrity endorsers : a case approach to developing an endorser selection process model
Hollensen, Svend
;
Schimmelpfennig, Christian
- In:
Marketing intelligence & planning
31
(
2013
)
1
,
pp. 88-102
Persistent link: https://www.econbiz.de/10009722444
Saved in:
3
Superstar effect in deluxe gastronomy : an empirical analysis of value creation in German quality restaurants
Ehrmann, Thomas
;
Meiseberg, Brinja
;
Ritz, Christian
- In:
Kyklos : international review for social sciences
62
(
2009
)
4
,
pp. 526-541
Persistent link: https://www.econbiz.de/10003897875
Saved in:
4
Local heroes and superstars : an empirical analysis of star attraction in German soccer
Brandes, Leif
;
Franck, Egon
;
Nüesch, Stephan
- In:
Journal of sports economics
9
(
2008
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10003732851
Saved in:
5
Produktwerbung mit Prominenten : ist Kongruenz zwischen Testimonial und Marke erforderlich?
Gierl, Heribert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10003330543
Saved in:
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