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subject:"Distribution channel"
~accessRights:"restricted"
~person:"Su, Xuanming"
~person:"Thaichon, Park"
~subject:"Einzelhandel"
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Distribution channel
Einzelhandel
Beziehungsmarketing
4
Multichannel strategy
4
Multikanalvertrieb
4
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4
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4
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decentralization
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Su, Xuanming
Thaichon, Park
Heinemann, Gerrit
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Gao, Fei
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Quach, Sara
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Acquila-Natale, Emiliano
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Asia Pacific journal of marketing and logistics
1
Channel strategies and marketing mix in a connected world
1
Journal of retailing and consumer services
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
2
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park
;
Phau, Ian
;
Weaven, Scott
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
Saved in:
3
New models of strategic customers in the age of omnichannel retailing
Gao, Fei
;
Su, Xuanming
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 147-164)
.
2020
Persistent link: https://www.econbiz.de/10012146860
Saved in:
4
Omnichannel retail operations with buy-online-and-pick-up-in-store
Gao, Fei
;
Su, Xuanming
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2478-2492
Persistent link: https://www.econbiz.de/10011741393
Saved in:
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