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subject:"Emotion"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Internet marketing"
~subject:"Markenimage"
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Emotion
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eye-tracking
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Advertising effects
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attention
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eye tracking
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
9
Psychology & marketing
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Electronic commerce research
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European journal of marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Schriftenreihe Handel und Marketing
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Tourism management : research, policies, practice
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Bridging the gap between advertising academia and practice
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Central European business review : CEBR
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Eurasian business review
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovation in der Marktforschung
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International journal of consumer studies
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International journal of contemporary hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of market research
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International review on public and non-profit marketing
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Journal of behavioral decision making
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Journal of business economics and management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of innovation & knowledge : JIK
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Journal of international consumer marketing
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Journal of marketing research
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Journal of nonprofit & public sector marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
3
Eat, drink, and create content : a multi-method exploration of visual social media marketing content
Fox, Alexa K.
;
Nakhata, Chinintorn
;
Deitz, George D.
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 450-470
Persistent link: https://www.econbiz.de/10012200271
Saved in:
4
How consumers attend to online reviews : an eye-tracking and network analysis approach
Maslowska, Ewa
;
Segijn, Claire M.
;
Vakeel, Khadija Ali
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 282-306
Persistent link: https://www.econbiz.de/10012200482
Saved in:
5
Using eye-tracking to understand the impact of multitasking on memory for banner ads : the role of attention to the ad
Guitart, Ivan A.
;
Hervet, Guillaume
;
Hildebrand, Diogo
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 154-170
Persistent link: https://www.econbiz.de/10012200214
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