//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Emotion"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Recognition test"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Emotion
Marketingmanagement
Advertising effects
65
Werbewirkung
65
Consumer behaviour
52
Konsumentenverhalten
52
Internet marketing
50
Online-Marketing
50
Advertising
39
Werbung
39
Social Web
26
Social web
26
Brand management
18
Markenführung
18
Brand image
15
Markenimage
15
Online retailing
9
Online-Handel
9
advertising
9
social media
9
Beziehungsmarketing
7
Brand
7
Markenartikel
7
Mobile Marketing
7
Mobile marketing
7
Relationship marketing
7
Viral marketing
7
Virales Marketing
7
India
5
Indien
5
Mobile Business
5
Mobile business
5
Mobile communications
5
Mobilkommunikation
5
E-commerce
4
Electronic Commerce
4
Facebook
4
Internet
4
Marketing management
4
Mobile phone
4
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Acikgoz, Fulya
1
Alvarez-Altamirano, Katerina
1
Bolat, Elvira
1
Burnaz, Sebnem
1
Cordova-Buiza, Franklin
1
Culqui-Salazar, Raul Enrique
1
Hatzithomas, Leonidas
1
Keshavarzian, Mohammad
1
Kim, Jinsoo
1
Margariti, Kostoula
1
Mathupayas Thongmak
1
Ndasi, Wilson
1
Roushan, Gelareh
1
Shayegan, Mohammad Javad
1
Sheinin, Daniel A.
1
Tsichla, Eirini
1
Vinuales, Gema
1
Voutsa, Maria C.
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
39
Journal of marketing communications
34
Journal of advertising research
33
Journal of advertising : official publication of the American Academy of Advertising
18
International journal of advertising : the review of marketing communications
17
Journal of promotion management : JPM
15
Journal of promotion management : innovations in planning and applied research
15
Psychology & marketing
15
International journal of advertising : the quarterly review of marketing communications
14
European journal of marketing : EJM
13
Journal of retailing and consumer services
13
Marketing : ZFP ; journal of research and management
11
SpringerLink / Bücher
11
Journal of marketing management : MM
8
Journal of marketing research : JMR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
The journal of product & brand management
8
Journal of consumer behaviour : an international research review
7
Journal of current issues and research in advertising
7
Journal of current issues and research in advertising : JCIRA
7
Journal of marketing
7
Marketing letters : a journal of research in marketing
7
Faculty & research / Insead : working paper series
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International review on public and non-profit marketing
6
Journal of the Academy of Marketing Science
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
Asia Pacific journal of marketing and logistics
5
Cogent business & management
5
European journal of marketing
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Health marketing quarterly
5
Journal of global marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of nonprofit & public sector marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The journal of consumer marketing
5
Australasian marketing journal
4
International journal of economic issues : IJEI
4
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
2
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
3
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
4
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
5
The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya
;
Burnaz, Sebnem
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
Saved in:
6
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
7
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
8
Consumer attitude formation from eWOM : interplay between cognition and affect
Kim, Jinsoo
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->