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subject:"Erfolgsfaktor"
~person:"Foo, Pik-Yin"
~person:"Gao, Tao"
~person:"McLean, Graeme J."
~subject:"Konsumentenverhalten"
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Erfolgsfaktor
Konsumentenverhalten
Consumer behaviour
10
Mobile Business
10
Mobile business
10
Innovation adoption
8
Innovationsakzeptanz
8
Mobile communications
7
Mobilkommunikation
7
Mobile Anwendung
5
Mobile application
5
Mobile phone
5
Mobiltelefon
5
Beziehungsmarketing
4
Einzelhandel
4
Relationship marketing
4
Retail trade
4
Marketing management
3
Marketingmanagement
3
Brand management
2
Innovation diffusion
2
Innovationsdiffusion
2
M-commerce
2
Malaysia
2
Markenführung
2
Mobile Marketing
2
Mobile marketing
2
PLS-SEM
2
escapism
2
intention to use
2
mobile ease of use
2
mobile usefulness
2
Brand attitudes
1
Branding
1
China
1
Consumer acceptance of new marketing platforms
1
Continuous usage
1
Customer attitudes
1
Customer experience
1
Customer loyalty
1
DEF
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Foo, Pik-Yin
Gao, Tao
McLean, Graeme J.
Heinemann, Gerrit
22
Liébana-Cabanillas, Francisco
12
Dwivedi, Yogesh Kumar
10
Buse, Stephan
6
Karjaluoto, Heikki
6
Chawla, Deepak
5
Ghose, Anindya
5
Kalinić, Zoran
5
Singh, Nidhi
5
Tiwari, Rajnish
5
Williams, Michael D.
5
Al-Nabhani, Khalid
4
DeFranco, Agnes
4
Groß, Michael
4
Ha, Young
4
Han, Sang Pil
4
Im, Hyunjoo
4
Joshi, Himanshu
4
Morosan, Cristian
4
Pagani, Margherita
4
Ramos de Luna, Iviane
4
Sohn, Stefanie
4
Ahuja, Vandana
3
Aslam, Wajeeha
3
Bamoriya, Hemant
3
Bauer, Hans H.
3
Broeckelmann, Philipp
3
Chadha, Priyanka
3
Cui, Xuebin
3
Fam, Kim Shyan
3
Gera, Rajat
3
Ho, Ree Chan
3
Japutra, Arnold
3
Knežević, Blaženka
3
Lee, In
3
Mahatanankoon, Pruthikrai
3
Marinkovic, Veljko
3
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International journal of services, economics and management
3
Journal of business research : JBR
3
Psychology & marketing
2
Business horizons
1
The journal of consumer marketing
1
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ECONIS (ZBW)
10
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1
"Regrettable-escapism" the negative effects of mobile app use : a retail perspective
McLean, Graeme J.
;
Al-Nabhani, Khalid
;
Marriott, Hannah
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012796081
Saved in:
2
Examining consumers' continuous usage of multichannel retailers' mobile applications
Al-Nabhani, Khalid
;
Wilson, Alan M.
;
McLean, Graeme J.
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 168-195
Persistent link: https://www.econbiz.de/10012796084
Saved in:
3
The leading edge of NFC mobile wallet adoption : an empirical analysis from an emerging economy's perspective
Hor, Hui-Ling
;
Wong, Wei-Lun
;
Ho, Sau-Kit
;
Tan, Junn-Hann
; …
- In:
International journal of services, economics and management
12
(
2021
)
3
,
pp. 228-253
Persistent link: https://www.econbiz.de/10012693324
Saved in:
4
Predictors determining the intention to use hotel branded mobile app among Malaysia's millennials : the mediating effect of perceived personalisation
Lim, Vivien Mei-Yin
;
Rajat Subhra Chatterjee
;
Foo, Pik-Yin
- In:
International journal of services, economics and management
12
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012693328
Saved in:
5
The forefront of mobile shopping : an emerging economy's perspective
Hng, Chi-Yang
;
Foo, Pik-Yin
;
Lim, Ai-Fen
;
Nair, Radha …
- In:
International journal of services, economics and management
11
(
2020
)
1
,
pp. 21-47
Persistent link: https://www.econbiz.de/10012256811
Saved in:
6
Examining consumer attitudes towards retailers' m-commerce mobile applications : an initial adoption vs. continuous use perspective
McLean, Graeme J.
;
Osei-Frimpong, Kofi
;
Al-Nabhani, Khalid
- In:
Journal of business research : JBR
106
(
2020
),
pp. 139-157
Persistent link: https://www.econbiz.de/10012158345
Saved in:
7
Developing a Mobile Applications Customer Experience Model (MACE) : implications for retailers
McLean, Graeme J.
;
Al-Nabhani, Khalid
;
Wilson, Alan M.
- In:
Journal of business research : JBR
85
(
2018
),
pp. 325-336
Persistent link: https://www.econbiz.de/10011815559
Saved in:
8
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
9
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
10
Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao
;
Sultan, Fareena
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 574-583
Persistent link: https://www.econbiz.de/10008772840
Saved in:
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