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subject:"Erfolgsfaktor"
~person:"Gao, Tao"
~person:"Joshi, Himanshu"
~subject:"Konsumentenverhalten"
~subject:"Mobile Marketing"
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Erfolgsfaktor
Konsumentenverhalten
Mobile Marketing
Consumer behaviour
7
Innovation adoption
7
Innovationsakzeptanz
7
Mobile Business
7
Mobile business
7
Mobile communications
5
Mobilkommunikation
5
India
4
Indien
4
Electronic Banking
3
Electronic banking
3
Marketing management
3
Marketingmanagement
3
Mobile phone
3
Mobiltelefon
3
Brand management
2
Markenführung
2
Mobile banking
2
Mobile marketing
2
Attitude
1
Branding
1
China
1
Cluster analysis
1
Clusteranalyse
1
Confidence
1
Consumer acceptance of new marketing platforms
1
FIMIX-PLS
1
Global marketing
1
Innovation diffusion
1
Innovationsdiffusion
1
Intention
1
Internet
1
Internet marketing
1
Jugendliche
1
Market segmentation
1
Marktsegmentierung
1
Mobile Anwendung
1
Mobile application
1
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7
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English
7
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Gao, Tao
Joshi, Himanshu
Heinemann, Gerrit
24
Liébana-Cabanillas, Francisco
12
Dwivedi, Yogesh Kumar
10
Ghose, Anindya
7
Bauer, Hans H.
6
Buse, Stephan
6
Karjaluoto, Heikki
6
Chawla, Deepak
5
Kalinić, Zoran
5
Singh, Nidhi
5
Tiwari, Rajnish
5
Williams, Michael D.
5
Al-Nabhani, Khalid
4
DeFranco, Agnes
4
Fang, Zheng
4
Groß, Michael
4
Ha, Young
4
Han, Sang Pil
4
Im, Hyunjoo
4
Kumar, Vikas
4
Luo, Xueming
4
McLean, Graeme J.
4
Morosan, Cristian
4
Pagani, Margherita
4
Ramos de Luna, Iviane
4
Reichardt, Tina
4
Sohn, Stefanie
4
Spann, Martin
4
Ahuja, Vandana
3
Aslam, Wajeeha
3
Bamoriya, Hemant
3
Broeckelmann, Philipp
3
Chadha, Priyanka
3
Cui, Xuebin
3
Fam, Kim Shyan
3
Foo, Pik-Yin
3
Gera, Rajat
3
Ho, Ree Chan
3
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Published in...
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Business horizons
1
Global business review
1
International journal of bank marketing
1
International journal of business excellence : IJBEX
1
Journal of business research : JBR
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
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ECONIS (ZBW)
7
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1
Identifying unobserved heterogeneity in mobile wallet adoption : a FIMIX-PLS approach for user segmentation
Joshi, Himanshu
;
Chawla, Deepak
- In:
International journal of bank marketing
41
(
2023
)
1
,
pp. 210-236
Persistent link: https://www.econbiz.de/10013532428
Saved in:
2
Segmenting mobile banking users based on the usage of mobile banking services
Chawla, Deepak
;
Joshi, Himanshu
- In:
Global business review
22
(
2021
)
3
,
pp. 689-704
Persistent link: https://www.econbiz.de/10012591370
Saved in:
3
Attitude as a mediator between antecedents of mobile banking adoption and user intention
Chawla, Deepak
;
Joshi, Himanshu
- In:
International journal of business excellence : IJBEX
24
(
2021
)
3
,
pp. 321-339
Persistent link: https://www.econbiz.de/10012596367
Saved in:
4
Consumer perspectives about mobile banking adoption in India : a cluster analysis
Chawla, Deepak
;
Joshi, Himanshu
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
4
,
pp. 616-636
Persistent link: https://www.econbiz.de/10011725705
Saved in:
5
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
6
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
7
Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao
;
Sultan, Fareena
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 574-583
Persistent link: https://www.econbiz.de/10008772840
Saved in:
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