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subject:"Erlebnismarketing"
~accessRights:"restricted"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Event marketing"
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Erlebnismarketing
Event marketing
Consumer behaviour
5
Event-Marketing
5
Konsumentenverhalten
5
Beziehungsmarketing
4
Relationship marketing
4
Customer satisfaction
3
Kundenzufriedenheit
3
Age
2
Customer experience
2
Dienstleistungsqualität
2
Service quality
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Age group
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Altersgruppe
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Behavioral intention
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Customer engagement
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Customer experience dynamics
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Customer experience management
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Customer integration
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Customer value
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Einzelhandel
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Emotion
1
Emotions
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Ephemerality
1
Experiential marketing
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Experiential store
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Experiential value
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Fashion
1
Fashion retail
1
In-store purchase
1
Kundenintegration
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Kundenwert
1
Ladengeschäft
1
Ladengestaltung
1
Memorable customer experience
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Memory theory
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Pop-up
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Das, Gopal
1
Guillén, Marta Estrada
1
Henkel, Laura
1
Hollebeek, Linda D.
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Jahn, Steffen
1
Klaus, Philipp
1
Kuppelwieser, Volker
1
Moliner-Tena, Miguel A.
1
Monferrer-Tirado, Diego
1
Rather, Raouf Ahmad
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Toporowski, Waldemar
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Varshneya, Geetika
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Journal of retailing and consumer services
SpringerLink / Bücher
35
International journal of event and festival management
20
Tourism management : research, policies, practice
16
Journal of travel and tourism marketing
12
International journal of contemporary hospitality management
11
Springer eBook Collection
11
Tourism management perspectives : TMP
11
Journal of business research : JBR
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Markenkommunikation und Beziehungsmarketing
10
essentials
10
Sport management review
8
Journal of sport management : the official journal of the North American Society of Sport Management
6
Journal of destination marketing & management
5
Journal of hospitality and tourism insights
5
International journal of hospitality management
4
Research
4
Scandinavian journal of hospitality and tourism
4
Springer eBook Collection / Business and Economics
4
Edward Elgar E-Book Archive
3
Event tourism in Asian countries : challenges and prospects
3
Journal of hospitality marketing & management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Journal of vacation marketing
3
Sport, Business and Management : an international journal ; SBM
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
African journal of business and economic research : AJBER
2
Asia Pacific journal of marketing and logistics
2
BestMasters
2
Brand the Future : systematische Markenentwicklung im B2B
2
Essentials
2
European Sport management quarterly : ESMQ
2
Forschung und Praxis an der FHWien der WKW
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
Journal of marketing
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Services, economy and innovation
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ECONIS (ZBW)
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1
Memorable customer experiences and autobiographical memories : from service experience to word of mouth
Moliner-Tena, Miguel A.
;
Monferrer-Tirado, Diego
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253530
Saved in:
2
Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
Saved in:
3
Editorial: guiding directions and propositions : placing dynamics at the heart of customer experience (CX) research
Klaus, Philipp
;
Kuppelwieser, Volker
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012434360
Saved in:
4
Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
Saved in:
5
Experiential value : multi-item scale development and validation
Varshneya, Geetika
;
Das, Gopal
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 48-57
Persistent link: https://www.econbiz.de/10011628991
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