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subject:"Erlebnismarketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Customer engagement"
~subject:"Event marketing"
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Erlebnismarketing
Customer engagement
Event marketing
Event-Marketing
12
Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
4
Customer satisfaction
4
Einzelhandel
4
Kundenzufriedenheit
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Ahn, Sungsook
1
Beverland, Michael
1
Das, Gopal
1
Geigenmüller, Anja
1
Guillén, Marta Estrada
1
Hausman, Angela
1
Henkel, Laura
1
Hollebeek, Linda D.
1
Jahn, Steffen
1
Kim, Sanghoon
1
Klaus, Philipp
1
Kuppelwieser, Volker
1
Laroche, Michel
1
Leischnig, Alexander
1
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1
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1
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1
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Park, Sangchul
1
Rather, Raouf Ahmad
1
Reutterer, Thomas
1
Sands, Sean
1
Schwertfeger, Marko
1
Shobeiri, Saeed
1
Teller, Christoph
1
Toporowski, Waldemar
1
Varshneya, Geetika
1
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Journal of retailing and consumer services
SpringerLink / Bücher
36
Tourism management : research, policies, practice
30
International journal of event and festival management
25
Customer Experience : Forum Dienstleistungsmanagement
22
Journal of travel and tourism marketing
21
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
International journal of hospitality management
18
Journal of business research : JBR
17
Food and wine events in Europe : a stakeholder approach
15
International journal of contemporary hospitality management
15
Tourism management perspectives : TMP
15
Markenkommunikation und Beziehungsmarketing
14
Journal of hospitality marketing & management
13
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Sport management review
13
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
12
Event-Marketing : Trends und Entwicklungen
12
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Springer eBook Collection
11
essentials
11
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Memorable customer experiences : a research anthology
8
Wirtschaftswissenschaft
8
Stand und Perspektiven der Eventforschung
7
The business of events management
7
The journal of brand management : an international journal
7
European Sport management quarterly : ESMQ
6
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Events und Sport : Stand und Perspektiven der Eventforschung
6
Journal of advertising research
6
Essentials
5
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
5
Events und Erlebnis : Stand und Perspektiven der Eventforschung
5
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ECONIS (ZBW)
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Memorable customer experiences and autobiographical memories : from service experience to word of mouth
Moliner-Tena, Miguel A.
;
Monferrer-Tirado, Diego
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253530
Saved in:
3
Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
Saved in:
4
Editorial: guiding directions and propositions : placing dynamics at the heart of customer experience (CX) research
Klaus, Philipp
;
Kuppelwieser, Volker
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012434360
Saved in:
5
Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
Saved in:
6
Experiential value : multi-item scale development and validation
Varshneya, Geetika
;
Das, Gopal
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 48-57
Persistent link: https://www.econbiz.de/10011628991
Saved in:
7
Shaping e-retailer's website personality : the importance of experiential marketing
Shobeiri, Saeed
;
Laroche, Michel
;
Mazaheri, Ebrahim
- In:
Journal of retailing and consumer services
20
(
2013
)
1
,
pp. 102-110
Persistent link: https://www.econbiz.de/10009702203
Saved in:
8
Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands : an empirical examination
Leischnig, Alexander
;
Schwertfeger, Marko
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
3
,
pp. 218-223
Persistent link: https://www.econbiz.de/10009158887
Saved in:
9
Attribute satisfaction and experiential involvement in evaluations of live musical performance : theory and managerial implications for services
Hausman, Angela
- In:
Journal of retailing and consumer services
18
(
2011
)
3
,
pp. 210-217
Persistent link: https://www.econbiz.de/10009158888
Saved in:
10
Diminshing varieties of active and creative retail experience : the end of the music shop?
McIntyre, Charles
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 466-476
Persistent link: https://www.econbiz.de/10003906193
Saved in:
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