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subject:"Erlebnismarketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Event marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Erlebnismarketing
Event marketing
Event-Marketing
12
Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
4
Customer satisfaction
4
Einzelhandel
4
Kundenzufriedenheit
4
Relationship marketing
4
Retail trade
4
Age
2
Customer experience
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Dienstleistungsqualität
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Agglomeration effect
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Art events
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Arts
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Australien
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Behavioral intention
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Big event
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Brand image
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CSR-Linked sponsorship
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Canada
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Cause-Related Marketing
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Cause-related marketing
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Cosmetics
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Customer engagement
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Customer experience dynamics
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Customer experience management
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Customer integration
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Customer value
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DIY retail
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Einkaufszentrum
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Aufsatz in Zeitschrift
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12
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Ahn, Sungsook
1
Beverland, Michael
1
Das, Gopal
1
Geigenmüller, Anja
1
Guillén, Marta Estrada
1
Hausman, Angela
1
Henkel, Laura
1
Hollebeek, Linda D.
1
Jahn, Steffen
1
Kim, Sanghoon
1
Klaus, Philipp
1
Kuppelwieser, Volker
1
Laroche, Michel
1
Leischnig, Alexander
1
Mazaheri, Ebrahim
1
McIntyre, Charles
1
Moliner-Tena, Miguel A.
1
Monferrer-Tirado, Diego
1
Oppewal, Harmen
1
Park, Sangchul
1
Rather, Raouf Ahmad
1
Reutterer, Thomas
1
Sands, Sean
1
Schwertfeger, Marko
1
Shobeiri, Saeed
1
Teller, Christoph
1
Toporowski, Waldemar
1
Varshneya, Geetika
1
Vidal-Meliá, Lidia
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Journal of retailing and consumer services
Tourism management : research, policies, practice
30
International journal of event and festival management
25
Journal of travel and tourism marketing
21
International journal of hospitality management
18
Journal of business research : JBR
17
International journal of contemporary hospitality management
15
Tourism management perspectives : TMP
15
Journal of hospitality marketing & management
13
Sport management review
13
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of sport management : the official journal of the North American Society of Sport Management
10
The journal of brand management : an international journal
7
European Sport management quarterly : ESMQ
6
Journal of advertising research
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of arts management
5
International journal of retail & distribution management
5
Journal of destination marketing & management
5
Journal of hospitality and tourism insights
5
Journal of marketing management : MM
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of vacation marketing : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
European journal of marketing : EJM
4
International journal of sports marketing & sponsorship
4
Journal of business economics and management
4
Journal of consumer behaviour : an international research review
4
Journal of promotion management : JPM
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
Scandinavian journal of hospitality and tourism
4
The marketing review
4
Arts marketing : an international journal ; AM
3
Journal of business case studies
3
Journal of food products marketing
3
Journal of nonprofit & public sector marketing
3
Journal of vacation marketing
3
Sport, Business and Management : an international journal ; SBM
3
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ECONIS (ZBW)
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Memorable customer experiences and autobiographical memories : from service experience to word of mouth
Moliner-Tena, Miguel A.
;
Monferrer-Tirado, Diego
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253530
Saved in:
3
Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
Saved in:
4
Editorial: guiding directions and propositions : placing dynamics at the heart of customer experience (CX) research
Klaus, Philipp
;
Kuppelwieser, Volker
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012434360
Saved in:
5
Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
Saved in:
6
Experiential value : multi-item scale development and validation
Varshneya, Geetika
;
Das, Gopal
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 48-57
Persistent link: https://www.econbiz.de/10011628991
Saved in:
7
Shaping e-retailer's website personality : the importance of experiential marketing
Shobeiri, Saeed
;
Laroche, Michel
;
Mazaheri, Ebrahim
- In:
Journal of retailing and consumer services
20
(
2013
)
1
,
pp. 102-110
Persistent link: https://www.econbiz.de/10009702203
Saved in:
8
Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands : an empirical examination
Leischnig, Alexander
;
Schwertfeger, Marko
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
3
,
pp. 218-223
Persistent link: https://www.econbiz.de/10009158887
Saved in:
9
Attribute satisfaction and experiential involvement in evaluations of live musical performance : theory and managerial implications for services
Hausman, Angela
- In:
Journal of retailing and consumer services
18
(
2011
)
3
,
pp. 210-217
Persistent link: https://www.econbiz.de/10009158888
Saved in:
10
Diminshing varieties of active and creative retail experience : the end of the music shop?
McIntyre, Charles
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 466-476
Persistent link: https://www.econbiz.de/10003906193
Saved in:
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