//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Event marketing"
~subject:"Markenführung"
~subject:"Product design"
~subject:"Wahrnehmung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Aromastoff"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Event marketing
Markenführung
Product design
Wahrnehmung
Aromastoff
81
Flavour
81
Consumer behaviour
43
Konsumentenverhalten
43
Perception
18
Ladengestaltung
16
Store design
16
Brand management
12
Marketing
12
Advertising effects
11
Marketing management
11
Marketingmanagement
11
Werbewirkung
11
Duftmarketing
9
Einzelhandel
9
Brand image
7
Duftstoff
7
Markenimage
7
Psychology of advertising
6
Retail trade
6
Theorie
6
Theory
6
Werbepsychologie
6
Deutschland
5
Event-Marketing
5
Germany
5
Produktgestaltung
5
Advertising music
4
Emotion
4
Ladengeschäft
4
Retail outlet
4
USA
4
United States
4
Werbemusik
4
scent
4
Advertising
3
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Article
17
Book / Working Paper
15
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
7
Book section
7
Hochschulschrift
6
Thesis
6
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
1
Bibliografie enthalten
1
Bibliography included
1
Working Paper
1
more ...
less ...
Language
All
German
21
English
11
Author
All
Rempel, Jan Eric
5
Hehn, Patrick
3
Knoblich, Hans
3
Schubert, Bernd
3
Esch, Franz-Rudolf
2
Pfeffermann, Nicole
2
Salzmann, Ralph
2
Scharf, Andreas
2
Stöhr, Anja
2
Adler, Susanne
1
Botelho, Delane
1
Carnevale, Marina
1
Carù, Antonella
1
Chen, Kuan-Nien
1
Cirrincione, Armando
1
Ebster, Claus
1
Estes, Zachary
1
Ferreira, Carlos
1
Gvili, Yaniv
1
Haberland, Miria Friederike
1
Hadi, Rhonda
1
Isak, Karl
1
Jandrisits, Marlies
1
Krishna, Aradhna
1
Levy, Shalom
1
Lichters, Marcel
1
Luca, Ramona de
1
Luna, David
1
Lwin, May O.
1
Meyer, Judith
1
Moraes, Caroline
1
Morrin, Maureen
1
Müller-Grünow, Robert
1
Pogacar, Ruth
1
Reimer, Anja
1
Rimkute, Justina
1
Sarstedt, Marko
1
Silberer, Günter
1
Teller, Christoph
1
Vaih-Baur, Christina
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
3
Springer eBook Collection / Business and Economics
3
SpringerLink / Bücher
3
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Beiträge zur Sensorik im Marketing
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Gabler Edition Wissenschaft: Forschungsgruppe Konsum und Verhalten
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Impulse für die Markenforschung und Markenführung
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Marketing-Wissen
1
Psychology & marketing
1
Schriftenreihe Handel und Marketing
1
Strategies and communications for innovations : an integrative management view for companies and networks
1
Strategy and communication for innovation
1
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
1
more ...
less ...
Source
All
ECONIS (ZBW)
32
Showing
1
-
10
of
32
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
2
The unconscious perception of smells as a driver of consumer responses : a framework integrating the emotion-cognition approach to scent marketing
Luca, Ramona de
;
Botelho, Delane
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10012586888
Saved in:
3
Warm ambient scents nudge consumers to favour premium brands and right-wing parties
Lichters, Marcel
;
Adler, Susanne
;
Sarstedt, Marko
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
4
,
pp. 22-34
Persistent link: https://www.econbiz.de/10012487267
Saved in:
4
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
5
The effects of scent on consumer behaviour
Rimkute, Justina
;
Moraes, Caroline
;
Ferreira, Carlos
- In:
International journal of consumer studies
40
(
2016
)
1
,
pp. 24-34
Persistent link: https://www.econbiz.de/10011537836
Saved in:
6
The power of scent : empirical field studies of olfactory cues on purchase behavior
Haberland, Miria Friederike
-
2010
Persistent link: https://www.econbiz.de/10003955338
Saved in:
7
Cosmetic scents by visual and olfactory senses versus purchase intention
Yang, Li-Chun
;
Chen, Kuan-Nien
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 125-143
Persistent link: https://www.econbiz.de/10010529566
Saved in:
8
The effect of ambient scent on the experience of art : not as good as it smells
Cirrincione, Armando
;
Estes, Zachary
;
Carù, Antonella
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 615-627
Persistent link: https://www.econbiz.de/10010399723
Saved in:
9
The scent of innovation : towards an integrated management framework for innovation communication
Pfeffermann, Nicole
- In:
Strategy and communication for innovation
,
(pp. 205-224)
.
2013
Persistent link: https://www.econbiz.de/10010246336
Saved in:
10
The scent of innovation : towards an integrated management concept for visual and scent communication of innovation
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 163-181)
.
2011
Persistent link: https://www.econbiz.de/10008987526
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->