//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Frauen"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer segmentation"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Frauen
Brand management
Target group
2,433
Zielgruppe
2,433
Konsumentenverhalten
763
Consumer behaviour
762
Deutschland
464
Germany
453
Werbewirkung
355
Advertising effects
354
Marketingmanagement
353
Marketing management
351
Werbung
324
Advertising
321
Online-Marketing
259
Internet marketing
254
Children
253
Kinder
253
USA
241
United States
240
Elderly people
237
Ältere Menschen
237
Marktsegmentierung
236
Beziehungsmarketing
233
Relationship marketing
232
Marketing
228
Market segmentation
227
Theorie
152
Theory
152
Jugendliche
141
Youth
141
Markenführung
138
Social Web
91
Social web
91
Low income
75
Niedrigeinkommen
75
Markenimage
73
Brand image
72
Marktforschung
69
Market research
68
Ethnische Gruppe
66
more ...
less ...
Online availability
All
Undetermined
47
Free
8
Type of publication
All
Article
155
Book / Working Paper
46
Type of publication (narrower categories)
All
Article in journal
91
Aufsatz in Zeitschrift
91
Aufsatz im Buch
64
Book section
64
Case study
9
Fallstudie
9
Hochschulschrift
8
Graue Literatur
6
Non-commercial literature
6
Aufsatzsammlung
5
Thesis
4
Conference paper
3
Konferenzbeitrag
3
Ratgeber
3
Reprint
3
Collection of articles of several authors
2
Conference proceedings
2
Guidebook
2
Konferenzschrift
2
Sammelwerk
2
Arbeitspapier
1
Systematic review
1
Working Paper
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
125
German
75
Spanish
1
Author
All
Muthers, Helmut
4
Bagozzi, Richard P.
3
Bergami, Massimo
2
Brudler, Benjamin
2
Buijzen, Moniek
2
Burmann, Christoph
2
Cauberghe, Verolien
2
Chen, Lisa
2
Chikweche, Tendai
2
Duboff, Robert
2
Giersch, Judith
2
Grether, Mark
2
Görg, Ulrich
2
Hamilton, Kathy
2
Henkel, Sven
2
Hewer, Paul
2
Horst, Peter
2
Hudders, Liselot
2
Jenewein, Wolfgang
2
Lowrey, Tina M.
2
Malefyt, Timothy de Waal
2
Markarian, Rosa
2
McCabe, Maryann
2
Meyer, Anton
2
Morandin, Gabriele
2
Nam, Myungwoo
2
Piehler, Rico
2
Roy, Subhadip
2
Sayre, Kate
2
Silverstein, Michael J.
2
Tomczak, Torsten
2
Unger, Sina
2
Wildner, Raimund
2
Witter, Lisa
2
Aghasibeig, Sara
1
Aguirre-Rodriguez, Alexandra
1
Aichhorn, Ulrike
1
Aigner, Barbara
1
Akers, Sherri
1
Ali, Mazhar
1
more ...
less ...
Institution
All
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Bundesweite Gründerinnenagentur
1
Fachhochschule Reutlingen / European School of Business
1
Karlsruher Institut für Technologie
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
Young consumers : insight and ideas for responsible marketers
6
Journal of business research : JBR
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
4
Harvard-Business-Manager : das Wissen der Besten
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of sport management and marketing : IJSMM
3
Journal of fashion marketing and management
3
Journal of marketing communications
3
SpringerLink / Bücher
3
The advertising and consumer culture reader
3
The journal of brand management : an international journal
3
Anthropology and business
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Harvard business review : HBR
2
International journal of consumer studies
2
Journal of advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Measuring and managing brands
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Research
2
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
2
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
1
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
BGA-Publikationen
1
BK Business
1
Bericht der GfK-Tagung : vom ...
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Bridging the gap between advertising academia and practice
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
City branding : theory and cases
1
more ...
less ...
Source
All
ECONIS (ZBW)
201
Showing
1
-
10
of
201
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Productos y servicios financieros verdes en las instituciones financieras supervisadas de El Salvador, dirigidos a mujeres en el período 2017-2021
Escobar Rivera, Auda María
;
Recinos de Ramírez, …
-
2022
Persistent link: https://www.econbiz.de/10014317527
Saved in:
2
Brand and consumer
Charan, Ashok
-
2024
Persistent link: https://www.econbiz.de/10014383857
Saved in:
3
Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.
;
Lee, Seung Yoon
;
Roy, Subroto
-
2021
Persistent link: https://www.econbiz.de/10012629950
Saved in:
4
Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra
;
Gathen, Constanze
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
Saved in:
5
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
Saved in:
6
Behavioural branding of frugal innovations contextual to consumption dynamics : a study of market competitiveness in micro enterprises
Rajagopal, Ananya
- In:
International journal of business excellence : IJBEX
31
(
2023
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10014436359
Saved in:
7
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
8
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
9
Aging consumers and their brands : the customer journey perspective
Huang, Chao-Chin
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 31-59
Persistent link: https://www.econbiz.de/10012798103
Saved in:
10
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->