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subject:"Fundraising"
~isPartOf:"Journal of marketing"
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Journal of marketing
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
21
International review on public and non-profit marketing
18
Journal of philanthropy and marketing
15
Nonprofit and voluntary sector quarterly
15
Journal of nonprofit & public sector marketing
13
Journal of economic behavior & organization : JEBO
11
International journal of nonprofit & voluntary sector marketing
10
Journal of business research : JBR
8
Nonprofit management & leadership
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Journal of behavioral and experimental economics
6
Journal of public economics
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The British accounting review : the journal of the British Accounting Association
6
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
5
Journal of business ethics : JOBE
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
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NBER working paper series
5
New global studies
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Psychology & marketing
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Working paper / National Bureau of Economic Research, Inc.
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European economic review : EER
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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NBER Working Paper
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Accounting, auditing & accountability journal
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Applied economics
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ERIM report series research in management
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Experimental economics : a journal of the Economic Science Association
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Games and economic behavior
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International journal of advertising : the review of marketing communications
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Journal of business ethics : JBE
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of marketing management : MM
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Journal of retailing and consumer services
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Oxford economic papers
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Public finance review : PFR
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Public management review
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Ross School of Business working paper series
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Gift or donation? : increase the effectiveness of charitable solicitation through framing charitable giving as a gift
Wang, Xue Phyllis
;
Wang, Yijie
;
Jiang, Yuwei
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 133-147
Persistent link: https://www.econbiz.de/10013474433
Saved in:
2
Leveraging creativity in charity marketing : the impact of engaging in creative activities on subsequent donation behavior
Xu, Lidan
;
Mehta, Ravi
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 79-94
Persistent link: https://www.econbiz.de/10013390583
Saved in:
3
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
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