//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Germany"
~accessRights:"restricted"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Wahrnehmungspsychologie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Germany
Markenimage
Perception
1,454
Wahrnehmung
1,454
Consumer behaviour
771
Konsumentenverhalten
771
Brand image
144
Brand management
128
Markenführung
128
Customer satisfaction
121
Kundenzufriedenheit
121
Experiment
111
Advertising effects
104
Werbewirkung
104
Dienstleistungsqualität
102
Service quality
102
Beziehungsmarketing
90
Relationship marketing
90
Risk
84
Risiko
83
Advertising
75
Werbung
74
Social Web
71
Social web
71
Theorie
69
Theory
69
Corporate Social Responsibility
68
Corporate social responsibility
68
Emotion
68
Holiday behaviour
68
Urlaubsverhalten
68
Führungskräfte
63
Gerechtigkeit
63
Justice
63
Managers
63
Cognition
62
Kognition
62
USA
61
United States
60
Internet marketing
59
Online-Marketing
59
more ...
less ...
Online availability
All
Undetermined
Free
170
Type of publication
All
Article
152
Book / Working Paper
43
Type of publication (narrower categories)
All
Article in journal
144
Aufsatz in Zeitschrift
144
Hochschulschrift
16
Aufsatz im Buch
8
Book section
8
Graue Literatur
5
Non-commercial literature
5
Thesis
5
Aufsatzsammlung
3
Arbeitspapier
2
Collection of articles of several authors
2
Conference paper
2
Konferenzbeitrag
2
Sammelwerk
2
Working Paper
2
more ...
less ...
Language
All
English
161
German
36
Author
All
Steiner, Paul
5
Brandtweiner, Roman
3
Han, Heesup
3
Kilian, Karsten
3
Baloglu, Seyhmus
2
Chua, Bee-Lia
2
Durward, David
2
Furukawa, Hiroyasu
2
Himbert, Lena
2
Koinig, Isabell
2
Mühlbach, Cordelia
2
Rempel, Jan Eric
2
Singla, Vikas
2
Tanford, Sarah
2
Teichert, Thorsten
2
Togawa, Taku
2
Valette-Florence, Pierre
2
Wolf, Sandra
2
Abdul, Waheed Kareem
1
Adamczyk, Grzegorz
1
Agrawal, Rachna
1
Ahn, Jungyong
1
Ahn, Taesoo
1
Aiello, Gaetano
1
Akhtar, Pervaiz
1
Al Shammari, Serhan
1
Al-Mamary, Yaser Hasan Salem
1
Aliyev, Farhad
1
Allman, Helena F.
1
Altepost, Andrea
1
Ansari, Azarnoush
1
Arini, Hilya Mudrika
1
Ariza-Montes, Antonio
1
Arnold, Christian
1
Aroean, Lukman
1
Asada, Akira
1
Asan, Kubra
1
Bae, Mikyeung
1
Banerjee, Saikat
1
Bao, Zhuolan
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
16
Kassel University Press GmbH
3
Bundesinstitut für Risikobewertung
1
Ernst-Moritz-Arndt-Universität Greifswald
1
IGI Global
1
Peter Lang GmbH
1
Universität Rostock
1
more ...
less ...
Published in...
All
Journal of business research : JBR
16
SpringerLink / Bücher
14
Research
11
Journal of retailing and consumer services
7
International journal of hospitality management
5
Marketing letters : a journal of research in marketing
4
Asia Pacific journal of marketing and logistics
3
International journal of consumer studies
3
Journal of international consumer marketing
3
Journal of travel and tourism marketing
3
Springer eBook Collection / Business and Economics
3
Tourism management : research, policies, practice
3
Tourism management perspectives : TMP
3
European journal of marketing : EJM
2
Familienunternehmen und KMU
2
Forschungsgruppe Konsum und Verhalten
2
Glücksspielforschung
2
International journal of advertising : the review of marketing communications
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of wine business research : IJWBR
2
International marketing review
2
Journal of Islamic marketing
2
Journal of consumer behaviour
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of customer behaviour
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Springer eBook Collection
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Tourism review
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Agrekon
1
Annals in social responsibility : ASR
1
Asia Pacific business review
1
Australasian marketing journal
1
BestMasters
1
Betriebswirtschaftliche Forschung im Rechnungswesen
1
more ...
less ...
Source
All
ECONIS (ZBW)
195
Showing
1
-
10
of
195
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
2
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
3
The effect of Islamic attributes, destination image, scepticism, perceived value and halal awareness on the intention to engage in Muslim-friendly travel
Rostiani, Rokhima
;
Firdausi, Asri Sekar Mawar
;
Arini, …
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 613-632
Persistent link: https://www.econbiz.de/10014470394
Saved in:
4
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
5
"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
6
Antecedents influence choosing tourism destination post-COVID-19 : young people case
Minh T. H. Le
;
Dat Phung
;
Mai Quynh Vu
;
Phung Diep
; …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2241-2256
Persistent link: https://www.econbiz.de/10014446366
Saved in:
7
Effects of media portrayal on perceived cruise risk, image, and intentions
Book, Laura A.
;
Tanford, Sarah
;
Baloglu, Seyhmus
- In:
Tourism management perspectives : TMP
48
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014461320
Saved in:
8
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
9
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
10
Destination brand personality self-congruity and crime perceptions : effects on travel intentions
Cruz-Milán, Olivier
;
Castillo-Ortiz, Ismael
- In:
Journal of destination marketing & management
28
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014365740
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->