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Search: subject_exact:"Postmoderne"
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Globalization
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Postmoderne
464
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199
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53
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34
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24
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ECONIS (ZBW)
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Towards a history of critical marketing studies
Tadajewski, Mark
- In:
Historical research in marketing management
,
(pp. 160-211)
.
2018
Persistent link: https://www.econbiz.de/10011926747
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2
Postmodern marketing : dead and buried or alive and kicking?
Brown, Stephen
- In:
The marketing book
,
(pp. 21-36)
.
2016
Persistent link: https://www.econbiz.de/10011471624
Saved in:
3
Dead brand walking : on the paradoxes and perversities of branding
Brown, Stephen
- In:
The Routledge companion to contemporary brand management
,
(pp. 92-106)
.
2016
Persistent link: https://www.econbiz.de/10011515370
Saved in:
4
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
5
What comes after postmodernism? : implications for marketers
Burns, David J.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
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6
Mediterranean marketing and southern thinking : retrospects and prospects
Carù, Antonella
;
Cova, Bernard
;
Dalli, Daniele
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
3
,
pp. 157-163
Persistent link: https://www.econbiz.de/10010385308
Saved in:
7
Rethinking consumer culture theory from the postmodern to the communist horizon
Cova, Bernard
;
Maclaran, Pauline
;
Bradshaw, Alan
- In:
Marketing theory
13
(
2013
)
2
,
pp. 213-225
Persistent link: https://www.econbiz.de/10009762723
Saved in:
8
Media and cultural studies : keyworks
Durham, Meenakshi Gigi
(
contributor
)
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009499141
Saved in:
9
Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge
- In:
Marketing theory
11
(
2011
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10008988878
Saved in:
10
Heilige Einfalt : über die politischen Gefahren entwurzelter Religionen
Roy, Olivier
-
2011
Persistent link: https://www.econbiz.de/10009635625
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