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subject:"Guerilla-Marketing"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Sports"
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Guerilla-Marketing
Sports
Sport event
59
Sportveranstaltung
59
Sportmarketing
31
Sports marketing
31
Sport
30
Consumer behaviour
23
Konsumentenverhalten
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Professional sports
19
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International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
62
Journal of sport management : the official journal of the North American Society of Sport Management
52
Sport management review
41
International journal of sport management and marketing : IJSMM
36
Sport marketing quarterly : preferred journal of the Sport Marketing Association
26
International journal of sport finance
21
Journal of sports economics
19
Sport, Business and Management : an international journal ; SBM
12
Tourism management : research, policies, practice
11
Applied economics
9
European journal of operational research : EJOR
9
Journal of business research : JBR
9
Tourism management perspectives : TMP
9
Tourism economics : the business and finance of tourism and recreation
8
Faculty research series / Holy Cross, Economics and Accounting
7
Applied economics letters
6
International journal of event and festival management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
European journal of marketing : EJM
5
Hamburg contemporary economic discussions
5
Asian economic policy review : AEPR
4
International journal of forecasting
4
Journal of vacation marketing : an international journal
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Department of Economics working paper
3
Hamburg Contemporary Economic Discussions
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of destination marketing & management
3
Journal of hospitality marketing & management
3
Journal of travel and tourism marketing
3
Journal of vacation marketing
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Markenkommunikation und Beziehungsmarketing
3
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
3
Marketing intelligence & planning
3
SpringerLink / Bücher
3
Business horizons
2
Discussion paper / Department of Economics, The University of Western Australia
2
Discussion paper series / IZA
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ECONIS (ZBW)
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1
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
2
Esports and Olympic Games : a cross-cultural exploration of the player support behaviour towards the Olympics
Ribeiro, Tiago
;
Almeida, Victor Manoel Cunha de
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014377668
Saved in:
3
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
4
Government-public relationships in the context of mega sport events : conceptualisation and scale development
Kim, Sungkyung
;
Manoli, Argyro Elisavet
;
Pyun, Do Young
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1055-1074
Persistent link: https://www.econbiz.de/10014430869
Saved in:
5
Impact of market demand on recurring hallmark sporting event spectators : an empirical study of the Shanghai Masters
Luo, Lei
;
Qian, Tyreal Yizhou
;
Rich, Gregg
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013369896
Saved in:
6
Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.
;
Lyberger, Mark R.
;
Song, Doori
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
Saved in:
7
Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Scott, Olan K. M.
;
Burton, Nicholas
;
Li, Bo
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 612-627
Persistent link: https://www.econbiz.de/10013370402
Saved in:
8
A comparative analysis of sports gambling in the United States
Dwyer, Brendan
;
Hayduk, Ted, III
;
Drayer, Joris
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 684-706
Persistent link: https://www.econbiz.de/10013370470
Saved in:
9
Sports event portfolios : an innovative tool and a new management paradigm
Salgado-Barandela, Jesyca
;
Barajas, Angel
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 920-933
Persistent link: https://www.econbiz.de/10013370517
Saved in:
10
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
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