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subject:"Innovationsmanagement"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Forschungsbericht"
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Innovationsmanagement
Konsumentenverhalten
Beziehungsmarketing
3,384
Relationship marketing
3,384
Deutschland
586
Germany
586
Theorie
468
Theory
468
Consumer behaviour
411
Customer satisfaction
252
Kundenzufriedenheit
252
Marketing management
230
Marketingmanagement
230
Lieferantenmanagement
222
Supplier relationship management
222
E-commerce
210
Electronic Commerce
210
Social Web
207
Social web
207
Dienstleistungsqualität
180
Service quality
180
Customer integration
147
Kundenintegration
147
Customer value
144
Kundenwert
144
Brand management
143
Markenführung
143
USA
141
United States
141
Innovation management
113
Internet marketing
112
Online-Marketing
112
Online retailing
95
Online-Handel
95
Erfolgsfaktor
93
Success factor
93
Customer service
90
Kundenservice
90
Computer-assisted marketing
81
Dienstleistungssektor
81
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126
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10
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Article
510
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2
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Aufsatz im Buch
Forschungsbericht
Article in journal
7,278
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7,278
Book section
510
Hochschulschrift
300
Thesis
240
Graue Literatur
205
Non-commercial literature
205
Arbeitspapier
131
Working Paper
131
Collection of articles of several authors
93
Sammelwerk
93
Conference paper
77
Konferenzbeitrag
77
Aufsatzsammlung
73
Case study
43
Fallstudie
43
Bibliografie enthalten
26
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26
Konferenzschrift
19
Handbook
17
Handbuch
17
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15
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12
Ratgeber
12
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12
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12
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11
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10
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9
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7
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7
Festschrift
5
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4
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4
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3
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English
357
German
156
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Reichwald, Ralf
6
Fournier, Susan
5
Piller, Frank T.
4
Stauss, Bernd
4
Bauer, Hans H.
3
Belz, Christian
3
Birker, Benjamin
3
Bruhn, Manfred
3
Hansen, Ursula
3
Hollebeek, Linda D.
3
Huber, Frank
3
Johnson, Michael D.
3
MacInnis, Deborah J.
3
Park, C. Whan
3
Steinhoff, Fee
3
Aggarwal, Anu Gupta
2
Ahlert, Dieter
2
Baier, Daniel
2
Balqiah, Tengku Ezni
2
Benkenstein, Martin
2
Bliemel, Friedhelm
2
Browne, Glenn J.
2
Brusch, Michael
2
Büttgen, Marion
2
Capriello, Antonella
2
Chen, Qimei
2
Conduit, Jodie
2
Diller, Hermann
2
Dixon, Andrea L.
2
Eine, Bastian
2
Fassott, Georg
2
Fichter, Klaus
2
Fudenberg, Drew
2
Goldsmith, Ronald E.
2
Grabner-Kräuter, Sonja
2
Grewal, Dhruv
2
Grieser, Lukas
2
Gómez-Suárez, Mónica
2
Hadwich, Karsten
2
Helm, Sabrina
2
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Fraunhofer-Informationszentrum Raum und Bau
1
Institut für Sozialwissenschaftliche Forschung <München>
1
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Handbook of research on customer engagement
10
Consumer-brand relationships : theory and practice
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Consumer brand relationships : meaning, measuring, managing
4
Customer Relationship Management : the ultimate guide to efficient use of CRM
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Handbook of brand relationships
4
Handbook of research on customer equity in marketing
4
Handbook of research on retailer-consumer relationship development
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of strategic sales and sales management
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brand management ; Vol. 2
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Experience : Forum Dienstleistungsmanagement
3
Customer engagement marketing
3
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
3
Kundenbeziehungen im Dienstleistungsbereich
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Management of technology and innovation in Japan : with 28 tables
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
A Research Agenda for Service Marketing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in electronic marketing
2
Advancing knowledge and the knowledge economy
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Betriebliche Tertiarisierung : der ganzheitliche Wandel vom Produktionsbetrieb zum dienstleistenden Problemlöser
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Commodity Marketing : Strategies, Concepts, and Cases
2
Contemporary issues in digital marketing
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
2
Customer relationship management in electronic markets
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
2
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ECONIS (ZBW)
512
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31
Sensory marketing : the purpose of sensory stimuli in consumer behaviour in the context of the retail environment
Viegas, Carina
;
Agapito, Dora
;
Pinto, Patrícia
- In:
Measuring consumer behavior in hospitality for enhanced …
,
(pp. 161-189)
.
2023
Persistent link: https://www.econbiz.de/10014295126
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32
Online shopping preferences in mass customization : a comparison between 2008 and 2021
Coletti, Paolo
;
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 151-177)
.
2023
Persistent link: https://www.econbiz.de/10014321999
Saved in:
33
Creating customization experiences : the evolution of product configurators
Blazek, Paul
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 179-209)
.
2023
Persistent link: https://www.econbiz.de/10014322023
Saved in:
34
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
35
Customized Copy : a study of the relationship between personality and the reception of linguistically tailored advertising
Schirpke, Ann-Kathrin
;
Ahrens, Kornelia
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 357-379)
.
2023
Persistent link: https://www.econbiz.de/10014435298
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36
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
Saved in:
37
Applying text mining to understand customer perception of mobile banking app
Dey, Mouri
;
Islam, Md. Zahedul
;
Rana, Tarek
- In:
Handbook of Big Data and Analytics in Accounting and …
,
(pp. 309-333)
.
2023
Persistent link: https://www.econbiz.de/10013555611
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38
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
39
The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
Saved in:
40
The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
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