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subject:"Internal branding"
~isPartOf:"International studies of management and organization"
~subject:"Unternehmenskultur"
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Internal branding
Unternehmenskultur
Brand architecture
11
Brand management
11
Markenarchitektur
11
Markenführung
11
Corporate reputation
6
Firmenimage
6
Corporate Social Responsibility
4
Corporate culture
4
Corporate social responsibility
4
Higher education institution
3
Hochschule
3
Stakeholder
3
Corporate brand
2
Corporate branding
2
organization management
2
Betriebswirtschaftsstudium
1
Brand
1
Business ethics
1
Charitable organization
1
Charity
1
Consumer behaviour
1
Corporate identity
1
Economics department
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Finnland
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Fusion
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Gemeinnützige Organisation
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Graduate business education
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Großbritannien
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Konsumentenverhalten
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Markenartikel
1
Merger
1
Nachhaltigkeitsbericht
1
Nonprofit organization
1
Nonprofit-Organisation
1
Personality psychology
1
Persönlichkeitspsychologie
1
Public relations
1
Strategic management
1
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4
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1
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4
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Bang, Nguyen
2
Melewar, T. C.
2
Navare, Jyoti
2
Sharifah Faridah Syed Alwi
2
Biraghi, Silvia
1
Evanschitzky, Heiner
1
Gambetti, Rossella C.
1
Glanfield, Keith
1
Rudd, John M.
1
Saunders, John A.
1
Schultz, Don E.
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International studies of management and organization
The journal of brand management : an international journal
14
European journal of marketing : EJM
13
Journal of business research : JBR
9
Corporate communications : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
The journal of product & brand management
4
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate reputation review : an international journal
2
The marketing review
2
Zeitschrift für KMU und Entrepreneurship : ZfKE
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Brand culture
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business horizons
1
Business research quarterly : BRQ
1
Cogent business & management
1
Contemplating corporate marketing, identity and communication
1
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
1
Corporate reputation review
1
Corporate social responsibility and environmental management
1
European Journal of Marketing
1
European journal of international management : EJIM
1
European management journal
1
European management review : the journal of the European Academy of Management
1
Family business review : journal of the Family Firm Institute
1
Foundations of corporate heritage
1
Gabler Research / Unternehmensführung und Marketing
1
Humanomics
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
International journal of globalisation and small business : IJGSB
1
International journal of internet marketing and advertising : IJIMA
1
Journal of general management
1
Journal of marketing communications
1
Journal of risk and financial management : JRFM
1
Journal of strategic marketing
1
Manual of international marketing
1
Markenmanagement
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
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1
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
2
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
3
Corporate identity at the stakeholder group level
Glanfield, Keith
;
Saunders, John A.
;
Evanschitzky, Heiner
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 135-158
Persistent link: https://www.econbiz.de/10011675700
Saved in:
4
Advancing a citizenship approach to corporate branding : a societal view
Biraghi, Silvia
;
Gambetti, Rossella C.
;
Schultz, Don E.
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011675704
Saved in:
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