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subject:"International marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"SME"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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International marketing
SME
Marketing management
249
Marketingmanagement
249
Business-to-business marketing
87
B-to-B-Marketing
86
Lieferantenmanagement
67
Supplier relationship management
67
Marketing
51
Beziehungsmarketing
50
Relationship marketing
50
Firm performance
45
Innovation
44
Unternehmenserfolg
44
Strategic management
26
Strategisches Management
26
Market orientation
24
Resource-based view
22
Ressourcenorientierter Ansatz
22
Innovation management
21
Innovationsmanagement
21
New product development
19
Produktentwicklung
19
Dynamic capabilities
18
Dynamische Kompetenzen
18
Internet marketing
18
Online-Marketing
18
Brand management
16
Consumer behaviour
16
Konsumentenverhalten
16
Markenführung
16
Customer value
15
Kundenwert
15
KMU
14
Selling
14
Verkauf
14
Competitive advantage
13
Social Web
13
Social web
13
USA
13
United States
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English
20
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Weerawardena, Jay
2
Agnihotri, Raj
1
Al-Habib, Mohammed I.
1
Al-Torkistani, Habiballah Mohamed
1
Benson-Rea, Maureen
1
Bıçakcıoğlu-Peynirci, Nilay
1
Cao, Guangming
1
Chen, Yantai
1
Chow, T. Edwin
1
Dayan, Mumin
1
Dibb, Sally
1
Faroque, Anisur Rahman
1
Friend, Scott B.
1
Gabrielsson, Mika
1
Gabrielsson, Peter
1
Genc, Ebru
1
Genc, Omer Faruk
1
Gnizy, Itzhak
1
Hiroven, Saku
1
Hossain, Md Afnan
1
Hu, Xiaoting
1
Hultman, Magnus
1
Kaleka, Anna
1
Khatib, Jamal A. al-
1
Ko, Wai Wai
1
Laukkanen, Tommi
1
Li, Ci-Rong
1
Liesch, Peter Wayne
1
Lin, Chen-Ju
1
Liu, Gordon
1
Lyu, Rebecca Wenjing
1
Malshe, Avinash
1
Morgan, Neil A.
1
Muhammad Sabbir Rahman
1
Nagy, Gábor
1
Naidoo, Vikash
1
Ndubisi, Nelson Oly
1
Odlin, Denis
1
Papadopoulou, Christina
1
Payne, Ayça Kübra Hızarcı
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
43
Journal of strategic marketing
28
International marketing review
27
Journal of international marketing
19
Europäische Hochschulschriften / 5
16
International business review : the official journal of the European International Business Academy
16
Marketing intelligence & planning
15
Cogent business & management
14
European journal of marketing : EJM
14
Journal of research in marketing and entrepreneurship
13
The journal of business & industrial marketing
12
International entrepreneurship and management journal
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
International journal of entrepreneurship and small business
9
Journal of global marketing
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
The journal of brand management : an international journal
9
Entrepreneurship marketing : principles and practice of SME marketing
8
Journal of small business strategy
7
SpringerLink / Bücher
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing management : MM
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The marketing review
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
European journal of international management : EJIM
5
International journal of economic perspectives : IJEP
5
International journal of globalisation and small business : IJGSB
5
International journal of innovation management
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of international trade & commerce
5
Management research review
5
Marketing in kleinen und mittleren Unternehmen
5
Springer eBook Collection
5
Advances in international marketing
4
Entrepreneurial business and economics review : EBER
4
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1
Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
2
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon
;
Chen, Yantai
;
Ko, Wai Wai
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
Managerial mindset effects on international marketing strategy adaptation decisions
Papadopoulou, Christina
;
Theotokis, Aristeidis
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 266-280
Persistent link: https://www.econbiz.de/10014454911
Saved in:
5
A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance : Do home country institutions matter?
İpek, İlayda
;
Bıçakcıoğlu-Peynirci, Nilay
;
Payne, …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014227524
Saved in:
6
Network exploration and exploitation capabilities and foreign market knowledge : the enabling and disenabling boundary conditions for international performance
Faroque, Anisur Rahman
;
Torkkeli, Lasse
;
Sultana, Hafiza
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 258-271
Persistent link: https://www.econbiz.de/10013197752
Saved in:
7
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
8
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
9
Market niches as dynamic, co-created resource domains
Odlin, Denis
;
Benson-Rea, Maureen
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
Saved in:
10
Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon
;
Chow, T. Edwin
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
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