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subject:"Internationales Marketing"
~subject:"Ausländische Tochtergesellschaft"
~subject:"India"
~subject:"Internationaler Markteintritt"
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Internationales Marketing
Ausländische Tochtergesellschaft
India
Internationaler Markteintritt
Western
115
Westlich
115
China
49
Multinationales Unternehmen
40
Transnational corporation
40
Emerging economies
11
Schwellenländer
11
International marketing
10
Cross-cultural management
9
Foreign subsidiary
9
Indien
9
Interkulturelles Management
9
International market entry
9
Auslandsaufenthalt
8
Auslandsinvestition
8
Expatriate assignment
8
Foreign investment
8
Human Resource Management
8
Personalmanagement
8
Brand
7
Cultural identity
7
Führungskräfte
7
Führungskräfteentwicklung
7
Führungsstil
7
Kulturelle Identität
7
Leadership development
7
Leadership style
7
Managers
7
Markenartikel
7
Unternehmen
7
Consumer behaviour
6
Enterprise
6
Highly skilled workers
6
Hochqualifizierte Arbeitskräfte
6
Knowledge transfer
6
Konsumentenverhalten
6
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6
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6
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2
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26
German
9
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Berndt, Ralph
2
Govindarajan, Vijay
2
Michael, David
2
Saha, Biswatosh
2
Stalk, George
2
Strebinger, Andreas
2
Varman, Rohit
2
Winter, Amos
2
Bagchi-Sen, Sharmistha
1
Ballantyne, David
1
Björkman, Ingmar
1
Bogaert, Julie
1
Bourelos, Evangelos
1
Bradmore, Don
1
Budhwar, Pawan S.
1
Cansier, Adrienne
1
Clark, Ed
1
Demirbag, Mehmet
1
Dubelaar, Chris
1
Ellis, Paul D.
1
Eng, Teck Yong
1
Felfe, Jörg
1
Fooken, Insa
1
Froese, Fabian Jintae
1
Gamage, Helen Ramya
1
Gao, Hongzhi
1
Geppert, Mike
1
Glaister, Keith W.
1
Groenewald, Horst
1
Grønhaug, Kjell
1
Gupta, Samir
1
Gutierrez, Betzaluz
1
Huber, Frank
1
Jonasson, Charlotte
1
Knight, John G.
1
Lauring, Jakob
1
Lenzen, Johann Michael
1
Lupina-Wegener, Anna
1
Meyer, Frederik
1
Nguyen, Phuong
1
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Harvard-Business-Manager : das Wissen der Besten
3
Harvard business review : HBR
2
The international journal of human resource management
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Cross cultural management : an international journal
1
Cross-cultural and critical perspectives on brands
1
Expanding disciplinary space : on the potential of critical marketing
1
Herausforderungen an das Management
1
Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration, Zürich
1
Human resource management "with Chinese characteristics" : facing the challenges of globalization
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovation spaces in Asia : entrepreneurs, multinational enterprises and policy
1
International business review : the official journal of the European International Business Academy
1
International journal of entrepreneurship and small business
1
Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
1
JMM : the international journal on media management
1
Journal of communication management : an international journal
1
Journal of customer behaviour
1
Journal of management studies : JMS
1
Journal of marketing management : MM
1
Journal of organizational change management
1
Knowledge management : nurturing culture, innovation and technology ; proceedings of the 2005 International Conference on Knowledge Management, [Charlotte], North Carolina, USA, 27 - 28 Oct. 2005
1
Management international review : mir ; journal of international business
1
Personalmanagement in Auslandsniederlassungen
1
SpringerLink / Bücher
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
34
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1
Reverse Innovation in der Praxis
Winter, Amos
;
Govindarajan, Vijay
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
3
,
pp. 72-83
Persistent link: https://www.econbiz.de/10011535167
Saved in:
2
Foreign direct investment in R&D and the base of the pyramid : is a new space of innovation emerging in India?
Bagchi-Sen, Sharmistha
;
Schunder, Torsten
;
Bourelos, …
- In:
Innovation spaces in Asia : entrepreneurs, …
,
(pp. 256-278)
.
2015
Persistent link: https://www.econbiz.de/10010505914
Saved in:
3
Engineering reverse innovations
Winter, Amos
;
Govindarajan, Vijay
- In:
Harvard business review : HBR
93
(
2015
)
7/8
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011297556
Saved in:
4
Disciplining the discipline : understanding postcolonial epistemic ideology in marketing
Varman, Rohit
;
Saha, Biswatosh
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 173-185)
.
2013
Persistent link: https://www.econbiz.de/10010199653
Saved in:
5
Human resource integration in subsidiary mergers and acquisitions : evidence from Poland
Lupina-Wegener, Anna
- In:
Journal of organizational change management
26
(
2013
)
2
,
pp. 286-304
Persistent link: https://www.econbiz.de/10009739349
Saved in:
6
Brand extensions in the platform countries of Asia : effects of fit, order of market entry and involvement
Huber, Frank
;
Lenzen, Johann Michael
;
Meyer, Frederik
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 424-443
Persistent link: https://www.econbiz.de/10009741795
Saved in:
7
Antecedents of commitment to a parent company and to a local operation : empirical evidence from western employees working for multinational companies in Vietnam
Nguyen, Phuong
;
Felfe, Jörg
;
Fooken, Insa
- In:
The international journal of human resource management
24
(
2013
)
7
,
pp. 1346-1375
Persistent link: https://www.econbiz.de/10009735033
Saved in:
8
Thinking globally, leading locally : Chinese, Indian, and Western leadership
Gutierrez, Betzaluz
;
Spencer, Signe M.
;
Zhu, Guorong
- In:
Cross cultural management : an international journal
19
(
2012
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10009570981
Saved in:
9
Guanxi as a gateway in Chinese-Western business relationships
Gao, Hongzhi
;
Knight, John G.
;
Ballantyne, David
- In:
The journal of business & industrial marketing
27
(
2012
)
6
,
pp. 456-467
Persistent link: https://www.econbiz.de/10009665499
Saved in:
10
Western perspectives on entrepreneurship and their sensitivity in the context of Asian cultures
Gamage, Helen Ramya
;
Wickramasinghe, Ananda
- In:
International journal of entrepreneurship and small business
17
(
2012
)
4
,
pp. 525-537
Persistent link: https://www.econbiz.de/10009670890
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