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subject:"Internet"
~accessRights:"restricted"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Social web"
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Search: subject_exact:"Internet-Community"
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Internet
Social web
Social Web
61
Consumer behaviour
45
Konsumentenverhalten
45
Internet marketing
43
Online-Marketing
43
Brand management
24
Markenführung
24
Social media marketing
19
Beziehungsmarketing
18
Relationship marketing
18
Viral marketing
15
Virales Marketing
15
Brand image
11
Markenimage
11
Marketing management
10
Marketingmanagement
10
Online retailing
9
Online-Handel
9
Advertising effects
7
E-commerce
7
Electronic Commerce
7
Facebook
7
Werbewirkung
7
Advertising
6
Social networking sites
6
Werbung
6
Word-of-mouth marketing
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Brand
5
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5
Social media advertising
5
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5
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61
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61
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Altobello, Suzanne A.
2
Bhattarai, Ashok
2
Coker, Kesha K.
2
Farhang, Maryam
2
Kim, Seeun
2
Ma, Zecong
2
Peltier, James
2
Adjei, Mavis T.
1
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Baek, Eunsoo
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Banerjee, Syagnik
1
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1
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1
Barger, Victor
1
Barger, Victor A.
1
Bayram, Pelin
1
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1
Bilro, Ricardo Godinho
1
Black, Hulda G.
1
Boateng, Henry
1
Bozkurt, Sıddık
1
Bright, Laura F.
1
Chahal, Hardeep
1
Chen, Shuai
1
Chinelato, Flavia Braga
1
Chiu, Hung-Chang
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1
Crittenden, Victoria Lynn
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1
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1
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1
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Deng, Nianqi
1
Dinh, Thi Cam Tu
1
Du, Peng
1
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1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
378
Technological forecasting & social change : an international journal
226
Journal of retailing and consumer services
202
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
175
SpringerLink / Bücher
134
Information systems research : ISR
96
International journal of internet marketing and advertising : IJIMA
90
Industrial marketing management : the international journal for industrial and high-tech firms
86
Tourism management : research, policies, practice
86
Journal of management information systems : JMIS
85
Springer eBook Collection
80
International journal of advertising : the review of marketing communications
79
Journal of promotion management : innovations in planning and applied research
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Management science : journal of the Institute for Operations Research and the Management Sciences
64
International journal of hospitality management
61
Electronic commerce research
59
Journal of marketing communications
59
The journal of product & brand management
56
Journal of internet commerce
52
Business horizons
48
Discussion papers / CEPR
47
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of information & knowledge management : JIKM
42
Journal of travel and tourism marketing
42
MIS quarterly
42
The journal of brand management : an international journal
42
Finance research letters
40
International journal of contemporary hospitality management
39
Psychology & marketing
39
Asia Pacific journal of marketing and logistics
37
International journal of business information systems : IJBIS
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Corporate communications : an international journal
36
International journal of consumer studies
36
Marketing intelligence & planning
35
Service business
35
Journal of marketing
34
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ECONIS (ZBW)
61
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61
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1
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
2
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
3
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
4
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
5
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
Saved in:
6
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
7
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
8
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
9
Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior
Zadeh, Arash H.
;
Farhang, Maryam
;
Zolfagharian, Mohammadali
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 195-214
Persistent link: https://www.econbiz.de/10014313206
Saved in:
10
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
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