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subject:"Internet"
~isPartOf:"Australasian marketing journal"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of internet commerce"
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Viral marketing
78
Virales Marketing
78
Consumer behaviour
56
Konsumentenverhalten
56
Internet marketing
34
Online-Marketing
33
Social Web
27
Social web
27
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11
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Aiken, K. Damon
1
Basu, Rituparna
1
Cai, Fengyan
1
Chen, Chun-Der
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Chen, Hua-ning
1
Datta, Biplab
1
Grabner-Kräuter, Sonja
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Huang, Chun-yao
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Huang, Minxue
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Ku, Edward C. S.
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Lockie, Maree
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Pascal, Vincent
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Roy, Gobinda
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Australasian marketing journal
European journal of marketing : EJM
Journal of internet commerce
Information systems research : ISR
8
Journal of business research : JBR
7
Journal of management information systems : JMIS
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Marketing letters : a journal of research in marketing
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Tourism management : research, policies, practice
4
International journal of internet marketing and advertising : IJIMA
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Electronic commerce research
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Information technology and management
2
International journal of electronic commerce : IJEC
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of international consumer marketing
2
Journal of marketing research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing : an international journal
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Premier reference source
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Accounting, auditing & accountability journal
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Bayreuther Arbeitspapiere zur Wirtschaftsinformatik
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Business horizons
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CEPAL review
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Corporate reputation review
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Dissertationen der LMU
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
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ECONIS (ZBW)
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1
Diversified online review websites as accelerators for online impulsive buying : the moderating effect of price dispersion
Chen, Chun-Der
;
Ku, Edward C. S.
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 113-135
Persistent link: https://www.econbiz.de/10012423624
Saved in:
2
Trends and future directions in online marketing research
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Journal of internet commerce
16
(
2017
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10011804428
Saved in:
3
How style, information depth and textual characteristics influence the usefulness of general practitioners' reviews
Lockie, Maree
;
Waiguny, Martin K. J.
;
Grabner-Kräuter, …
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 168-178
Persistent link: https://www.econbiz.de/10011383295
Saved in:
4
An international investigation of source influence effects of internet trustmarks
Aiken, K. Damon
;
Shin, Sohyoun
;
Pascal, Vincent
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 89-115
Persistent link: https://www.econbiz.de/10010474799
Saved in:
5
An investigation into online reviewers' behavior
Chen, Hua-ning
;
Huang, Chun-yao
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1758-1773
Persistent link: https://www.econbiz.de/10010201716
Saved in:
6
Making your online voice loud : the critical role of WOM information
Huang, Minxue
;
Cai, Fengyan
;
Tsang, Alex S. L.
;
Zhou, Nan
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1277-1297
Persistent link: https://www.econbiz.de/10009267018
Saved in:
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