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subject:"Internet"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of business research : JBR"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Referral marketing"
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Internet
Kundenzufriedenheit
Viral marketing
225
Virales Marketing
225
Consumer behaviour
140
Konsumentenverhalten
140
Social Web
114
Social web
114
Internet marketing
99
Online-Marketing
99
Online retailing
65
Online-Handel
65
E-commerce
29
Electronic Commerce
29
Beziehungsmarketing
27
Relationship marketing
27
Brand image
20
Customer satisfaction
20
Markenimage
20
Social media
20
Brand management
19
Dienstleistungsqualität
19
Markenführung
19
Personalisierung
19
Personalization
19
Service quality
19
Word-of-mouth
16
eWOM
16
Social network
15
Soziales Netzwerk
15
Emotion
13
Online reviews
13
Product information
13
Produktinformation
13
Social relations
13
Soziale Beziehungen
13
Beschwerdemanagement
12
Complaint management
12
Confidence
12
Customer integration
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34
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Balaji, M. S.
2
Harrison-Walker, L. Jean
2
Hutzinger, Clemens
2
Salo, Jari
2
Weitzl, Wolfgang
2
Aggarwal, Rohit
1
Alatalo, Sari
1
Ananthakrishnan, Uttara M.
1
Baumann, Chris
1
Beheshti, Hooshang M.
1
Biraglia, Alessandro
1
Bonnici, Joseph
1
Butori, Raphaëlle
1
Cervera-Taulet, Amparo
1
Chen, Jianqing
1
Chen, Ruolan
1
Cho, Daegon
1
Choi, Angela Aerry
1
Craciun, Georgiana
1
Dahana, Wirawan Dony
1
De Vreede, Gert-Jan
1
Devlin, James
1
Dhir, Amandeep
1
Disegna, Marta
1
Einwiller, Sabine A.
1
Filieri, Raffaele
1
Ford, John B.
1
Gerrath, Maximilian H. E. E.
1
Ghasemkhani, Hossein
1
Gonnon, Martin
1
Guha Majumder, Madhumita
1
Gupta, Sangita Dutta
1
Ha, Sejin
1
Holmqvist, Jonas
1
Hu, Han-fen
1
Huang, Bo
1
Huang, Ran
1
Hultman, Magnus
1
Islam, Nazrul
1
Jiang, Ying
1
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Information systems research : ISR
Journal of business research : JBR
Journal of retailing and consumer services
40
International journal of hospitality management
25
Tourism management : research, policies, practice
19
Journal of hospitality marketing & management
18
Journal of travel and tourism marketing
16
International journal of contemporary hospitality management
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Cogent business & management
10
Psychology & marketing
10
The journal of services marketing
10
Marketing letters : a journal of research in marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
European journal of marketing : EJM
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of management information systems : JMIS
7
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of internet marketing and advertising : IJIMA
6
Journal of service management
6
Service business
6
The TQM journal : the international review of organizational improvement
6
The service industries journal
6
International journal of retail and distribution management
5
Journal of electronic commerce research : JECR
5
Journal of internet commerce
5
Journal of marketing communications
5
Journal of service research : JSR
5
Services marketing quarterly
5
Electronic commerce research
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of leisure and tourism marketing : IJLTM
4
International journal of services and operations management
4
Journal of global marketing
4
Journal of hospitality and tourism insights
4
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ECONIS (ZBW)
34
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1
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
3
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
4
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
5
Coping, rumination, and electronic word-of-mouth : segmenting consumer responses to service failure via fuzzy clustering
Gonnon, Martin
;
Taheri, Babak
;
Disegna, Marta
;
Prayag, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380316
Saved in:
6
Service failures in times of crisis : an analysis of eWOM emotionality
Gerrath, Maximilian H. E. E.
;
Mafael, Alexander
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468762
Saved in:
7
Cross-industrial study on satisfaction-commitment-PWOM linkage : the role of competition, consumption visibility, and service relationship
Sakiyama, Ryo
;
Dahana, Wirawan Dony
;
Baumann, Chris
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014299258
Saved in:
8
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
9
The effect of the valence of forgiveness to service recovery strategies and service outcomes in food delivery apps
Kaur, Puneet
;
Talwar, Shalini
;
Islam, Nazrul
;
Salo, Jari
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 142-157
Persistent link: https://www.econbiz.de/10013271481
Saved in:
10
Perceived usefulness of online customer reviews : a review mining approach using machine learning & exploratory data analysis
Guha Majumder, Madhumita
;
Gupta, Sangita Dutta
;
Paul, Justin
- In:
Journal of business research : JBR
150
(
2022
),
pp. 147-164
Persistent link: https://www.econbiz.de/10013365607
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